[Hiring] Social Media Specialist @Career Certified

Role Description

We’re looking for a strategic, creative, and trend-aware Social Media Specialist to lead The CE Shop’s organic social media presence. In this role, you will serve as the business owner for organic social strategy, exercising independent judgment to align social media initiatives with broader marketing goals, brand strategy, and business priorities.

You will oversee and direct external agency partners and collaborate cross-functionally to translate integrated marketing plans into effective, platform-specific social strategies. This position plays a key role in influencing campaign performance by delivering insights, identifying opportunities, and recommending strategic adjustments based on data and market trends.

What You’ll Do

• Social Strategy & Agency Collaboration:
  • Serve as the primary point of accountability between The CE Shop and our external social media agency.
  • Provide strategic direction to agency partners and internal teams on content themes, messaging priorities, and platform-specific execution.
  • Exercise discretionary authority to review, evaluate, and approve agency content.
  • Own the development and ongoing management of a yearly social media strategy and content calendar.
• Content & Creative:
  • Develop and guide social content strategy, including writing on-brand copy.
  • Analyze social media trends, platform updates, and competitor activity.
  • Recommend and champion new content formats, platform strategies, and creative approaches.
  • Ensure all social media channels reflect platform-specific best practices.
  • Evaluate emerging platforms and make strategic recommendations regarding adoption.
• Paid Social Support:
  • Partner with paid media stakeholders to ensure alignment between organic and paid social strategies.
  • Provide input on ad creative, audience targeting approaches, and campaign performance.
  • Maintain working knowledge of paid social trends and performance drivers.
• Reporting & Analytics:
  • Own social media performance measurement and reporting across all active channels.
  • Develop and deliver recurring performance insights.
  • Apply data analysis and business judgment to recommend optimizations.
• Cross-Functional Collaboration:
  • Participate in marketing planning processes, providing social-first insights.
  • Ensure alignment between social storytelling, promotional priorities, brand voice, and audience segmentation.
  • Establish guidelines for community engagement.

Qualifications

• 2+ years of experience in social media strategy, digital marketing, or content planning with increasing responsibility.
• Demonstrated ability to exercise independent judgment and make decisions that impact content strategy, campaign alignment, and performance outcomes.
• Strong understanding of social media platforms and how content strategy varies across each.
• Experience using analytics and performance data to inform recommendations and strategy adjustments.
• Ability to manage external vendors or agency partners and provide clear strategic direction.
• Strong writing and communication skills with the ability to align messaging to brand and business objectives.
• Highly organized with the ability to manage multiple strategic priorities simultaneously.
• Basic familiarity with paid social platforms (Meta Ads, LinkedIn Ads, etc.) and how paid and organic strategies integrate.