[Hiring] Social Media Specialist @Reflex Media

Role Description

We need a Social Media Specialist who owns the entire content pipeline — strategy, capture, edit, publish, and measure — and can either execute solo for a small production or lead a small team for a larger one. This is a hands-on role. You will help plan the calendar, write the captions, run shoots, cut the video, post it, respond to the comments, read the numbers, and come back with a better plan the next day.

You don’t need a huge team around you to execute. You’re proactive, collaborative, creative, and excited to both create content yourself and help guide a growing social team to make each campaign stronger than the last.

Key Responsibilities

• Content Creation & Strategy
  • Coordinate, create, publish, and optimize social content across TikTok, Instagram, Pinterest, Facebook, YouTube and emerging platforms.
  • Develop and manage detailed content calendars for multiple platforms, ensuring consistent and timely posting.
  • Write engaging, on-brand captions and copy tailored to each platform’s audience and tone.
  • Repurpose and adapt content to maximize reach and performance across channels.
  • Ensure all content aligns with brand voice, visual standards, and campaign objectives.
  • Stay ahead of trends in social formats, sounds, memes, and storytelling styles.
  • Experiment with new formats, transitions, hooks, and creative approaches to improve engagement and performance.
  • Collaborate closely with internal teams, creators, and editors to execute social campaigns and maintain publishing cadence.
• Community Management & Engagement
  • Schedule and publish content directly across platforms using native tools or scheduling software.
  • Respond professionally and promptly to comments, messages, mentions, and community interactions.
  • Engage with followers to build authentic community and brand loyalty.
  • Monitor brand reputation and sentiment across social channels.
  • Collaborate with customer service teams to resolve issues or inquiries surfaced through social media.
  • Participate in relevant online conversations and strategically engage with creators, influencers, and partner brands.
• Influencer Management
  • Source, evaluate, and onboard influencers and brand ambassadors across relevant social platforms.
  • Negotiate influencer deliverables, timelines, usage rights, and campaign expectations.
  • Track influencer contracts, content deadlines, approvals, and campaign performance metrics.
  • Maintain organized records of influencer partnerships, payments, deliverables, and campaign results.
  • Build and maintain strong influencer relationships to support long-term collaboration and brand advocacy.
• Social Productions, Activations & Events
  • Ideate, help lead and coordinate social media productions including campaign content sessions, lifestyle productions, and brand activations.
  • Support the planning and execution of influencer events, experiential activations, pop-ups, and branded experiences.
  • Manage on-site social coverage during events including real-time posting, behind-the-scenes content capture, creator coordination, and live social storytelling.
  • Collaborate with photographers, videographers, creators, influencers, vendors, and internal teams to ensure seamless production execution.
  • Develop production schedules, run-of-show documents, shot lists, and social capture plans for campaigns and live events.
  • Identify opportunities to maximize social engagement, creator content, and viral moments during activations and productions.
  • Coordinate influencer attendance, content deliverables, approvals, and event logistics as needed.
  • Ensure all event and activation content aligns with brand standards, visual identity, and campaign objectives.
• Analytics & Performance Optimization
  • Track and analyze key social metrics including engagement, reach, audience growth, traffic, and conversions.
  • Create recurring performance reports with actionable insights and recommendations.
  • Use analytics to refine posting schedules, creative direction, content mix, and platform strategy.
  • Conduct A/B testing to identify top-performing content types and campaign approaches.
  • Benchmark brand performance against competitors and industry leaders to identify growth opportunities.
• Collaboration
  • Work cross-functionally with marketing, creative, and brand teams to maintain cohesive messaging and campaign execution.
  • Partner with designers, videographers, editors, copywriters, and creators to produce best-in-class social content.
  • Contribute ideas for influencer campaigns, partnerships, activations, and brand moments across departments.

Qualifications

• 2–4 years of experience managing social media channels, influencer partnerships, branded campaigns, or digital marketing initiatives.
• Strong understanding of TikTok, Instagram, Pinterest, Facebook, YouTube and emerging social platforms including posting tools, analytics, trends, and best practices.
• Experience coordinating social media shoots, influencer campaigns, branded productions, or live activations.
• Ability to manage fast-paced live event coverage and real-time social execution across multiple platforms.
• Proficient in Canva, CapCut, and Adobe Creative Suite (especially Photoshop and Premiere).
• Excellent writing, editing, storytelling, and communication skills with a strong sense of tone and visual rhythm.
• Experience managing influencer outreach, contracts, approvals, and deadlines.
• Strong organizational and project management skills with the ability to manage multiple brands, campaigns, and production timelines simultaneously.
• Strong production coordination and collaboration skills across creators, vendors, agencies, and internal stakeholders.
• Up-to-date knowledge of platform algorithms, social trends, creator culture, and digital best practices.
• Must be able to travel for team meetings, shoots, company events, and project needs.
• Comfortable with occasional required evening or weekend support during launches, events, or major campaigns.

Preferred

• Experience managing social media for lifestyle, entertainment, luxury, or consumer brands.
• Familiarity with influencer marketing platforms, creator partnerships, and experiential campaigns.
• Basic understanding of paid social campaigns, boosting strategies, and performance metrics.
• Experience using AI image generation and creative tools such as Midjourney, Firefly, ChatGPT, or similar platforms to support content development.
• Interest in luxury, dating, fashion, lifestyle, or creator-driven brand aesthetics.
• Experience supporting live events, influencer activations, or experiential marketing campaigns.

Benefits

• Competitive compensation: $65,000 – $85,000 annually, set above market for the role.
• Real ownership of the channel.
• Direct access to leadership.
• A path to grow.

How to Apply

Send your resume, portfolio, and a brief cover letter to [email address] with the subject line “Social Media Specialist Application.” Your portfolio is a crucial part of your application. No resumes will be accepted without a portfolio.