[Hiring] Social Media Senior Manager @Sword

Role Description

We are looking for a high-octane, deeply creative Senior Manager of Social Media to own, scale, and transform our presence across LinkedIn, X, and Instagram. You aren't just a poster; you are a narrative strategist, a visual storyteller, and an analytical hawk. You understand that LinkedIn needs sharp thought leadership, X requires real-time cultural fluency and wit, and Instagram demands top-tier visual aesthetics and reel-driven storytelling.

You will have end-to-end ownership of channel strategy, content creation, community engagement, performance analytics, and rapid campaign iteration.

Key Responsibilities

• Multi-Platform Content & Creative Ownership:
  • Develop and execute distinct, audience-specific channel strategies for LinkedIn, X, and Instagram.
  • Conceptualize, write, and produce high-engagement assets including long-form posts, short-form video, carousels, and real-time commentary in partnership with the Marketing, Design, and Brand teams.
  • Balance brand guardrails with daring, disruptive creative experiments.
  • Occasional ghostwriting or content framing for executive leadership on LinkedIn and X.
• Analytics, Metrics & Continuous Iteration:
  • Own core social KPIs: Organic Reach, Engagement Rate, Share of Voice, Click-Through Rate (CTR), and Audience Growth.
  • Establish a rigid weekly and monthly reporting cadence to analyze top-performing content, post-mortems, and channel trends.
  • Use performance data to rapidly iterate on content formats, hooks, posting schedules, and narrative angles.
• Audience Segmentation & Voice Mastery:
  • Tailor tone, design, and messaging to match the profile of each platform's distinct audience without diluting the core brand identity.
  • Lead proactive community management, driving real-time conversations, thread participation, and executive engagement across channels.

Qualifications

• 5+ years of dedicated social media management experience, with a proven track record of scaling organic accounts on LinkedIn, X, and Instagram.
• Demonstrable portfolio or links to accounts showing exceptional copywriting, creative concepting, and short-form video production/direction.
• Proficiency with analytics platforms (e.g., Sprout Social, Hootsuite, native platform analytics, GA4) and a proven habit of making data-driven creative adjustments.
• Expert-level understanding of platform-specific algorithms, format trends (e.g., Instagram Reels audio, LinkedIn text-only posts vs. pdf slides), and audience behaviors.
• Ability to move fast, jump on trending cultural moments, and turn around copy/visuals in real time.

Requirements

• The range below reflects base, variable, and equity for this role.
• This is a starting point, not a ceiling — once someone joins and proves they're outlier talent, we adjust quickly to make sure their compensation matches their impact.
• Job titles may span more than one career level, so actual pay depends on skills, qualifications, experience, location, and market demand, among other factors.
• The range reflects base salary plus any variable, bonus, or sales incentives, and our estimate of the value of private company stock options where applicable.
• It's subject to change, and future stock value isn't guaranteed.
• Sword also offers additional benefits beyond total compensation.

Benefits

• Total Compensation Range: $118,663 — $186,470 USD
• Country-specific benefits may vary and will be detailed separately.