[Hiring] Social Media Senior Associate @FanDuel

Role Description

The Social Media Senior Associate will play an important role in executing and advancing FanDuel’s organic social strategy and helping shape how the brand shows up across key social platforms. This role will support the development and execution of social-first, video-forward content that strengthens brand relevance, grows and engages our audiences, and supports key business priorities.

• Help manage social channels, develop and publish content, identify real-time opportunities, support talent and creator integrations, and use performance insights to continuously improve our approach.
• Work closely with Brand, Creative, Partnerships, Talent, Editorial, Go-to-Market, and other cross-functional teams to bring FanDuel’s social strategy to life.
• Comfortably manage day-to-day social responsibilities, contribute ideas and recommendations, use data to inform decisions, and engage in fast-moving sports and cultural moments.
• Perform other duties as assigned by the Company to ensure operational flexibility and meet evolving business needs.

Qualifications

• 3+ years of professional social media, editorial, sports media, digital content, or related experience preferred.
• Experience managing or posting for a league, team, brand, publisher, media outlet, or similar organization across platforms including X, Instagram, TikTok, and Facebook.
• Strong understanding of social-first content and what works across different platforms, particularly short-form video.
• Strong knowledge of sports, sports betting, internet culture, social trends, and the conversations that matter to sports fans.
• Ability to identify and act on real-time social opportunities with strong creative judgment and minimal guidance.
• Strong social copywriting skills with the ability to adapt voice and tone across platforms, audiences, and content types.
• Experience with basic social video clipping and editing; familiarity with Photoshop or other creative tools is preferred.
• Ability to interpret basic social performance metrics and use insights to inform content decisions.
• Strong organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
• Strong grammar skills and meticulous attention to detail.
• Collaborative mindset and ability to work effectively with creative, editorial, marketing, talent, partnerships, and other cross-functional teams.
• Must be willing to work nights, weekends, and holidays as dictated by the sports and FanDuel calendar.

Requirements

• Execute FanDuel’s organic social strategy across key platforms, helping bring channel strategies, content priorities, campaigns, and audience goals to life.
• Manage day-to-day publishing and content execution across multiple social channels, with an emphasis on video-first storytelling, platform-native content, and emerging formats that drive reach and engagement.
• Develop and pitch timely, culturally relevant and distinctive social content that strengthens FanDuel’s connection with sports fans and customers.
• Identify and react to real-time sports, entertainment, cultural, and platform moments where FanDuel can authentically participate in the conversation.
• Help manage editorial calendars and publishing operations, ensuring content, assets, approvals, scheduling, and execution are accurate and timely.
• Write and edit engaging, platform-native social copy across brand storytelling, product marketing, promotional campaigns, partnerships, talent, video, and real-time sports coverage.
• Partner with Go-to-Market, Brand, Creative, Editorial, Partnerships, Talent, Product, and other stakeholders to translate business priorities into compelling social-first content.
• Support organic social plans for major launches, campaigns, and tentpole moments, helping develop and execute content before, during, and after key events.
• Work with FanDuel talent, creators, athletes, influencers, and partners to develop engaging content that extends FanDuel’s storytelling and creates authentic connections with audiences.
• Stay closely connected to social platforms and emerging trends, identifying new features, formats, behaviors, and content opportunities that FanDuel can test.
• Monitor social and content performance, using data and audience insights to identify learnings and recommend ways to improve future content.
• Regularly test new creative formats, platform features, posting strategies, and audience engagement tactics to identify opportunities for growth.
• Monitor competitors, sports media brands, creators, and broader internet culture to identify trends and opportunities relevant to FanDuel.
• Bring forward social platform expertise, audience insights, competitive learnings, and creative recommendations to help continuously evolve FanDuel’s organic social presence.
• Collaborate closely with other members of the social team, contributing ideas, sharing learnings, and helping maintain a high standard of execution across FanDuel’s channels.

Benefits

• Array of health plans to choose from, including programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.