[Hiring] Social Media Manager, TikTok and Founder @Once Upon a Farm

Role Description

You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. You will drive Once Upon a Farm’s TikTok presence end-to-end—strategy, creation, publishing, and performance—while also developing and producing content for our co-founders. This role will have vendor resources, but must be able to execute content on their own as well.

While this is a remote role, this candidate must be based out of Los Angeles, CA, NYC or San Francisco/Bay Area, CA.

Responsibilities

• TikTok Strategy & Growth
  • Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes.
  • Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers.
  • Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team.
  • Stay ahead of TikTok trends, sounds, formats, and creator culture.
  • Partner with the Senior Manager of Social Media on cross-platform content strategy.
  • Work proactively within your budget to find and develop agencies and influencers.
• TikTok Content Creation & Production
  • Concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content.
  • Develop recurring formats and series that build audience loyalty.
  • Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments.
  • Capture real-time content at brand events, activations, and shoots.
  • Brief and collaborate with the Partnerships & Influencer team.
  • Own vendor selection, outreach, payment, and execution for the TikTok platform.
• Founder Content
  • Work directly with our founders to produce content.
  • Work with the Once Upon a Farm Brand team to identify relevant brand moments.
  • Translate founders’ authentic personality, passions, and voice into platform-native content.
  • Concept, produce, and edit content for Once Upon a Farm specific founder appearances.
  • Develop repeatable formats for founders.
  • Coordinate shoot logistics, prep shot lists, and talking points.
• Performance & Optimization
  • Track and report on TikTok KPIs.
  • Translate performance data into actionable content decisions.
  • Partner with the E-commerce team to align TikTok content with promotional calendars.
  • Present TikTok and Founder content performance to stakeholders.

Qualifications

• 4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy.
• Demonstrated ability to grow a TikTok account and drive measurable business outcomes.
• Deep, native understanding of TikTok’s algorithm, trends, and creator ecosystem.
• Proven experience creating content for or alongside a public figure, founder, or talent.
• Hands-on creator skills: concept, shoot, and edit high-performing TikTok videos.
• Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred.
• Strong copywriting instincts with the ability to adapt voice across One Upon a Farm’s brand.
• Comfortable working with senior stakeholders and talent.
• Highly self-directed—manage your own production schedule, publishing calendar, and performance reporting.
• Must provide a portfolio that includes TikTok content you personally created.
• Must demonstrate measurable TikTok results.
• Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment.
• Previous exposure to cross-functional work between Sustainability and People & Culture preferred.

Requirements

• This role must be based out of Los Angeles, CA, NYC or San Francisco.
• Visa sponsorship is not available for this position.

Benefits

• Remote-first work environment.
• Annual Bonus.
• 401(k) program + 4% company match after three months.
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance.
• Monthly Cell and Internet Stipend.
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts.
• New Parents: Up to 18 weeks of paid Parental Leave.
• Unlimited Paid Time Off.
• Paid Volunteer Time.
• Paid Time Off to fulfill civic responsibilities.
• Medical Insurance for the employee is covered at 100% on select plans.
• Vision and Dental Insurance are covered at 100% for the employee and dependents.
• Life insurance.
• Flexible spending account and Health Savings Accounts for applicable plans.
• Employee assistance program (EAP).
• All other benefits, leaves, and insurance as required by law.