[Hiring] Social Media Manager: Lead Content Strategist & Creator @EarthShare

Role Description

As we are in a dynamic start-up phase, we are looking for more than just a manager; we need a thought partner who is excited to help build our digital infrastructure from the ground up. This is a highly collaborative role where you will work closely with the UpRoot leadership team on engaging digital storytelling based on the premise that choices about our food belong to the American people, not corporate boardrooms.

You will serve in three primary capacities:

• Lead digital strategist
• Consistent, authentic face for our brand
• Technical manager creating and posting digital content across multiple platforms

Core Responsibilities

• Content Strategy: Develop and execute a comprehensive content calendar.
• Execution: Create and schedule posts across platforms (minimum 5x per week).
• Production: Script content for UpRoot and its partners.
• Editing: Perform basic video editing or collaborate with an editor to ensure high-quality output.
• Community Engagement: Respond to comments/DMs and manage ManyChat integrations to foster a vibrant community.
• Substack Management: Collaborate with UpRoot leadership on weekly Substack posts.
• Analytics: Monitor performance, track engagement, and adjust strategies based on data.
• Hosting: Act as a consistent face for UpRoot by hosting various videos.
• Education: Deliver policy breakdowns and create introduction/explainer content.
• Newsroom Mentality: Provide rapid response content to relevant breaking news.
• Output: Produce approximately 4 videos per week.

Qualifications

• 2 or more years of social media experience, preferably within the advocacy or nonprofit sectors, but other experience including building a personal social media brand will be considered.
• Advanced proficiency in video editing, scripting, content strategy, and email marketing with a willingness to learn and adapt to the latest tools.
• Exceptional writing and storytelling abilities with the skill to explain complex policy topics simply.
• Comfortable and authentic on-camera presence.
• A self-starter who can execute with direction while thriving in a collaborative, fast-paced environment.
• A preferred understanding of food systems, policy, or social justice advocacy.

Requirements

• Experience: 2 or more years of social media experience.
• Technical Skills: Advanced proficiency in video editing and content strategy.
• Communication: Exceptional writing and storytelling abilities.
• Presence: Comfortable and authentic on-camera.
• Mindset: A self-starter who thrives in a collaborative environment.
• Subject Matter Interest: Understanding of food systems or social justice advocacy.

Benefits

• Salary: $60,000 per year plus a comprehensive benefits package.
• Status: Full-time; Start-up Phase.
• Location: Remote (USA) with some travel required.
• Timeline: Applications will be reviewed on a rolling basis until the position is filled.

How to Apply

To apply, please send a resume and a brief explanation of why you are passionate about this work (no more than 200 words) in a single PDF. We will follow up with a request for an original short-form video on an issue you care deeply about (no more than 90 seconds) if you are being considered for an interview.