[Hiring] Social Media Manager, Content Strategy Video @UnitedHealth Group

Role Description

You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Partner with the VP, Social Media, to develop enterprise social media strategy, and contribute to the overarching video strategy across all owned digital channels—including websites, blogs, landing pages, and other owned properties.
• Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance.
• Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy.
• Audit existing channels and determine which content needs a refresh vs. archiving.
• Execute refresh for dated content in partnership with creative teams with video and channel best practices.
• Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels.
• Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities—including formats and topics well suited for video based storytelling across owned and social channels.
• Own content calendar and video content pipelines.
• Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact.
• Write search friendly headlines, descriptions, playlist titles and descriptions for all content.
• Partner with content and creative teams to art direct video content to ensure viewability and engagement.
• Experiment with formats—including Shorts, live streams, and long-form explainers—and lead A/B testing for titles, thumbnails, and packaging.
• Stay current on YouTube and TikTok algorithms, and platform policy updates—especially those impacting healthcare content.
• Manage relationships with YouTube and TikTok partners.
• Provide video and search expertise to the broader social media and content teams.
• Provide strategic support to the social media and digital teams, as needed.

Qualifications

• Experience advising cross functional partners on video strategy, SEO, and GEO best practices.
• Deep platform knowledge of YouTube, TikTok and video creation.
• Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards).
• Proficiency with social media and search tools, analytics platforms, and content creation.
• Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content.
• Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization.
• Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment.

Requirements

• 7+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries.

Benefits

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase.
• 401k contribution (all benefits are subject to eligibility requirements).

Application Deadline

This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.