[Hiring] Social Media Manager and Strategist @WarriorBabe

Role Description

We're looking for a Social Media Manager and organic strategist to own our organic system end to end. This is not a posting-and-scheduling role, and it is not a role where someone hands you a calendar and tells you what to make. You'll set the strategy.

We have the pieces most brands are still trying to assemble:

• A large, loyal audience
• Strong on-camera personalities
• A script and production pipeline already in motion
• A skilled design and editing bench
• An ambassador roster

You'll own organic and social strategy, build and run the content calendar, drive concepting, and keep deliverables moving across talent, agencies, editors, and design. You will also connect that content to the funnel through ManyChat and chat automation, lead magnets, and sales cadence.

What you'll own

• Organic and Social Strategy
  • Own the organic strategy across channels: what we post, why we post it, where it goes, and what it's supposed to do for the business.
  • Define and maintain our content pillars.
  • Build platform-native strategy per channel.
  • Broaden our content range across education, hormone, nutrition, transformation, and empowerment angles.
• Content Calendar and Production Planning
  • Own the calendar and maintain a live content calendar.
  • Block filming days with our talent in advance.
  • Plan the visual grid and content mix.
  • Set and hold a repeatable posting cadence across platforms.
• Viral Concepting and Creative Direction
  • Own where ideas come from, sourcing concepts deliberately.
  • Develop breakout concepts: hooks, formats, series, and trend adaptations.
  • Build and maintain a hook and concept library.
  • Study outliers and systematically replicate what works.
• Deliverable and Vendor Orchestration
  • Manage the deliverable pipeline in ClickUp.
  • Hold agencies, editors, and designers to deadlines.
  • Route content through QC and brand review.
  • Maintain organized, accessible asset libraries.
• Performance Ownership and Reporting
  • Own the numbers that drive next week's plan.
  • Build and run unified channel-level reporting.
  • Own the weekly organic scorecard and report to leadership.
  • Set CTA strategy for measurable action.
• Chat and Email Automation
  • Build and manage ManyChat flows.
  • Coordinate with our email team's automation workflows.
• Lead Magnet Strategy
  • Audit and refresh lead magnets monthly.
• Sales Cadence Coordination
  • Align social and chat touchpoints with sales follow-up cadence.
• Community and Engagement
  • Keep comments, DMs, and community response on-brand and timely.
  • Surface testimonials and client wins from the community.
• Collaboration and Partnership Management
  • Source and manage collaborations that grow reach.

Qualifications

• Proven organic strategy experience with numbers to back it.
• Exceptional organizational skills.
• Track record of breakout content.
• Proven experience managing and growing a high-performing Instagram account.
• Comfort with numbers and analytics.
• Experience coordinating creative production.
• Hands-on experience with ManyChat or a comparable chat-automation platform.
• Working knowledge of email marketing/automation platforms.
• Strong writing skills and a good ear for brand voice.
• A self-starter mentality.

Nice to Have

• Experience marketing to women 35+ or in the fitness/wellness/coaching space.
• Familiarity with TikTok Shop or e-commerce-linked content.
• Experience briefing, training, or managing ambassador or affiliate creators.
• Experience building an in-house content function.
• Familiarity with ClickUp, Metricool, Canva, or comparable tools.

How We'll Measure Success

• A live content calendar built and held.
• Growth in organic-sourced leads and booked calls.
• A consistent rate of outlier posts.
• Follower and engagement growth across priority channels.
• Weekly scorecard reporting leadership can trust.
• A fully documented organic playbook.

Compensation

• Base Salary: $65,000–$75,000 annually, based on experience and qualifications.
• Performance-Based Bonuses & Incentives: Additional earning opportunities tied to individual and company performance.
• Total Compensation: Competitive base salary with opportunities to increase earnings through performance.