[Hiring] Social Media Manager @Alteryx

Role Description

Alteryx is seeking a strategic, creative Social Media Manager to lead our social media and influencer management program. This role is ideal for someone who can build a strategy for brand awareness and preference — and also loves the storytelling that is required to cut through the noise.

• Develop and execute a social media strategy that supports global business and communications objectives and furthers Alteryx’s reputation as a leader in the workflow automation and agentic analytics spaces.
• Set performance goals for social media outcomes, including follower growth, engagement, and share of voice across demand gen, brand, and thought leadership programs.
• Propose and execute 2-3 social-first campaigns per year.
• Maximize publicity and engagement around the McLaren Racing partnership with both real-time and evergreen social content.
• Serve as the final decision-maker on what runs on corporate social channels, evaluating requests from stakeholders across the business against audience and brand priorities.
• Implement social-first programs and robust activations for priority events.
• Proactive and detailed content curation, including editorial calendar management, copy writing, creative development, and alignment with priority campaigns and announcements.
• Apply AI tools and automations (with appropriate HITL checkpoints) for speed and scale.
• Global monitoring of social conversations concerning Alteryx and its affiliates, including appropriate escalation and customer service.
• Support key executives in shaping and maintaining their social media presences.
• Lead the shaping, development, and execution of social media best practices across the company, including the administration of training.
• Prioritize and manage incoming requests for information, social amplification, and cross-functional program support.
• Maintain current benchmark trends and audience preferences, including analysis of owned account data.
• Manage unexpected communication challenges with high judgment and professionalism.

Qualifications

• 5+ years in social media, digital media, and/or external communications in the software industry, preferably for enterprise technology brands.
• Experience working with global brand, communications, public relations, analyst relations, and social teams; contributing to a global communications strategy.
• Deep knowledge of key social channels, including LinkedIn, X, Facebook, Reddit, YouTube, and Instagram is required.
• Current experience developing social media strategy and content, and managing publishing platforms (e.g., Hootsuite).
• Experience reporting to internal stakeholders on social media performance, KPIs, and optimization.
• Strong communication/presentation skills with experience presenting cohesive plans to senior management clearly and concisely.
• Strong creative writing skills.
• Preferred degree in business, marketing, communications, or journalism.

Requirements

• Strong understanding of social media best practices and trends.
• Ability to analyze data and derive actionable insights.
• Proven track record of successful social media campaigns.
• Excellent organizational and project management skills.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Mental health support and wellness reimbursement.
• Career development and education assistance.
• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses.
• An annual $200 home office reimbursement.