[Hiring] Social Media Manager @Underscore Marketing

Role Description

The Social Media Manager is a hybrid strategy and execution role supporting the development, activation, optimization, analysis, and reporting of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Reddit. This role partners closely with cross-functional teams to ensure paid social efforts align with each client's marketing strategy and business objectives.

• Support the development and implementation of paid social strategies that achieve client business goals across awareness, traffic, engagement, and conversion/lead generation.
• Contribute to the translation of client objectives into actionable media plans, including platform mix, audience research and segmentation, budget allocation, flighting, and measurement frameworks.
• Assist in building and maintaining campaign budgets, helping ensure efficient allocation of resources and maximizing return on investment (ROI).
• Assist with the build, launch, and day-to-day management of paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Reddit.
• Support campaign launches and conduct pre- and post-launch quality assurance reviews.
• Help monitor pacing, delivery, and key performance indicators, surfacing optimization opportunities.
• Help design and execute A/B and test-and-learn initiatives.
• Analyze large volumes of media data across platforms, third-party audience partners, and analytics tools.
• Structure, reconcile, and QA data from platform exports, reporting dashboards, and web analytics.
• Own recurring campaign reports, scorecards, dashboards, test-and-learn analyses, and recaps.
• Partner closely with Client Services, Project Management, Strategy, Analytics, Creative, and AdOps.
• Stay current on platform updates and best practices.

Qualifications

• Minimum 4 years' experience in paid social as a Social Media Strategist, Paid Campaigns Manager, or similar role.
• Proven track record operating paid social at scale across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Reddit.
• Demonstrated experience analyzing large volumes of media data.
• Advanced Excel skills and proficiency in reporting and visualization tools such as Tableau, Looker Studio, or Google Analytics.
• Strong organizational skills, exceptional attention to detail, and budget management experience.
• Strong written and verbal communication skills.

Requirements

• Experience across other biddable channels, including programmatic and paid search platforms.
• Pharmaceutical, healthcare, or other regulated-industry marketing experience.
• Experience with healthcare audience providers.
• Familiarity with additional data analysis tools such as SQL, Power BI, or Google BigQuery.

Benefits

• Dynamic environment where your ideas matter.
• Support for your growth.
• Opportunity to help elevate brands in a competitive healthcare landscape.

Company Description

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

• Our team comprises media, strategy, and omnichannel analytics experts.
• We thrive on collaboration, innovation, and results.