[Hiring] Social Media Manager @Wm Bolthouse Farms Inc

Role Description

Generous Brands is looking for a Social Media Manager to join our Social team. This role will work across brands (Health-Ade, Evolution Fresh, and Bolthouse Farms) at varying scale with support and guidance from internal team and external agency. To thrive in this role, you should love to build strategy, cultivate community, and get creative! You’re organized and love managing a monthly content calendar. You love engaging with consumers, creators, and other brands. You've got your finger on the online pulse and know the latest trends, formats, and best practices.

Job Duties

• Assist in development of social strategies across multiple brands and platforms (mainly IG + TT).
• Manage monthly content calendar, building, scheduling, and posting for maximum impact.
• Manage external agency and content sources, guiding strategy from a brand and social expert perspective.
• Grow and manage our community across platforms and brands, managing inbound/outbound communications, supporting creator relationships, identifying gifting opportunities, and partnership/giveaway opportunities to execute on.
• Ideate engaging content, ensuring it aligns with brand direction and helps fuel channel growth and engagement while following latest best practices and algorithms.
• Support social copy and caption building, integrating brand voice, timely references, and community relatable language.
• Own social listening efforts, collecting and reporting on consumer feedback, competitor insights, and more.
• Support social reporting efforts and summarize monthly content efforts, learnings, and opportunities.
• Maintain a deep understanding of the social landscape and industry trends to deliver best-in-class, innovative concepts into the marketplace.
• Work collaboratively with the social team and various cross-functional partners across marketing and external agencies as needed to develop creatives that align with brand goals and strategies.
• Other responsibilities as required.

Qualifications

• Experience owning content strategy and ideation for a brand within the beverage, CPG, beauty, or like-minded space.
• Skilled in identifying trends, cultural moments, and brand storytelling opportunities that drive relevance, conversation, and engagement.
• Experience in community building and management.
• Experience managing an external agency or content partners.
• Excellent project management skills, organized, and able to work across multiple projects, brands, and timelines.
• Proactive, with a keen attention to detail.
• Great communication skills and comfortable sharing feedback with external agency partners and guiding strategy.
• Experience with social listening and customer service.
• Experience with social reporting and scheduling tools such as Dash, Sprout, Trello, etc.
• Comfortable using analytics, testing, and performance insights to optimize content and inform strategy.
• Comfortable sharing ideas and participating in team discussions and brainstorming.

Requirements

• 5+ years of experience in organic social media, including previous experience in a social media manager role.

Preferred Qualifications

• Experience supporting cross-functional collaboration for product launches or retail moments.
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies.
• Experience working across multiple brands simultaneously is a plus.
• Content creation (vertical video, on camera, or meme/graphic) skills are a plus.

Physical Demands & Environmental Hazards

• Long hours sitting/on computer.

Hours & Workdays

• Full Time M-F.
• Available to manage inbound and outbound communications on holidays & weekends (as needed).

Benefits

• Medical, Dental & Vision.
• Group Life and AD&D.
• Voluntary Life and AD&D.
• Group Short & Long-Term Disability.
• 401(k).
• Paid Time Off.
• Flexible Spending Accounts.
• Employee Assistance Program.
• Gym Membership Discounts.

Equal Employment Opportunity

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount.

Reasonable Accommodations

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

Recruitment Agencies

Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.