[Hiring] Social Media Manager @Grifin

Role Description

Join Grifin and revolutionize how people invest. Your opportunity is to lead content strategy and creation to grow awareness and app conversion through Grifin's social media presence – focusing on TikTok and Instagram.

Qualifications

• 1+ years of experience managing, growing, and creating content for app-specific brand accounts on TikTok and Instagram.
• Bonus if you’ve managed YouTube and Facebook.
• Addicted to creating and testing new content daily to learn what drives downloads.
• Proven track record of crafting several pieces of viral content (1M+ views).
• High energy, self-motivated, and eager to learn what customers need.
• Love tracking performance data and managing tests to learn quickly.
• Not precious with failing; understands the importance of testing to drive app growth.
• Willing to take 100 videos or photos to test rather than trying to post the perfect one.
• Personally energized by Grifin’s values of accessibility, community, and investing in the future.
• Ability to create compelling hooks and stay updated on the latest converting trends and formats.
• Desire for the whole world to know about Grifin.
• Love engaging with people online through comments and DMs.

Requirements

• Lead the day-to-day content creation, posting, and community engagement of Grifin’s TikTok and Instagram, with support from the Marketing Team.
• Spearhead content research, ideation, scripting (as needed), creation, and posting that engages with existing 200k+ total followers and beyond.
• Show meaningful growth in content engagement, including conversion in comments sections, views, and non-follower reach.
• Produce organic video and static content focused on increasing non-follower reach with compelling content that drives app growth.
• Monitor & respond to comments and DMs to build brand trust, interest, and app conversion (downloads).
• Define KPIs with the Marketing Team to track organic performance across all channels.
• Own weekly socials reporting, content effectiveness, and leverage data for ongoing optimization of hook, content, tone, timing, and format.
• Keep a strong pulse on the internet, acting on relevant social trends, and maintaining fresh knowledge on general finance industry conversations, and algorithm or channel updates.

Benefits

• Part-time hourly work @ 25 hours/week.
• Pay range: $31-$39 depending on experience level.