[Hiring] Social Media Manager @Paired

Role Description

We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure. This is not a posting role. This is a revenue ownership role.

Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic.

Key Responsibilities:

• Strategic Execution
  • Develop and execute a repeatable, scalable content engine
  • Conduct viral strategy audits across comparable brands
  • Extract repeatable formats, hook structures, and engagement patterns
  • Build Figma boards to present and align on content direction
• Content Production
  • Manage daily publishing cadence
  • Oversee creator and UGC pipeline
  • Optimize hooks, retention, and storytelling
  • Test one new experimental content format weekly
• Conversion Infrastructure
  • Build and optimize Manychat keyword flows
  • Set up auto-DMs tied to Reel CTAs
  • Segment users by product interest
  • Track revenue impact from organic and retention efforts
• Athlete Integration
  • Ensure athletes are aligned to clear KPI buckets
  • Improve content output and monetization structure
  • Track whitelisting results and measurable ROI
• Reporting + Accountability
  • Maintain weekly KPI spreadsheet
  • Report performance during executive meetings

Qualifications

• 3–5 years of experience managing social media for DTC or ecommerce, or consumer brands
• Proven experience growing Instagram, TikTok, and short-form video platforms
• Experience working with UGC creators and influencers
• Strong understanding of short-form content strategy (hooks, storytelling, retention)
• Ability to plan and execute monthly content calendars and campaign launches
• Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
• Ability to identify winning content formats and iterate quickly
• Experience collaborating with paid media teams to turn organic content into ads
• Strong copywriting and storytelling skills
• Ability to translate complex topics into clear, engaging content
• Experience maintaining consistent brand voice across platforms
• Ability to provide clear creative direction and feedback on content

Benefits

• Full-time
• Competitive Salary in USD
• Work From Anywhere