[Hiring] Social Media Lead @Lime

Role Description

Lime is hiring a Social Media Lead to shape how Lime shows up in culture and across markets. Reporting to the Senior Director, Head of Brand Marketing, you will set and evolve the strategy and operating model for Lime’s social presence across organic social, creators, paid social, and community. You will connect brand storytelling to rider needs, local market context, and company goals—and use audience and performance insights to guide priorities and investment. This role leads through social expertise and cross-functional influence, turning broad priorities into platform-native work and repeatable ways of working that strengthen Lime’s reputation with riders and local stakeholders.

This role is remote, with a preference for candidates located in the Eastern time zone.

• Set and evolve Lime’s social strategy, channel priorities, and editorial principles in alignment with Brand and company objectives.
• Establish a global-to-local approach for social campaigns and ongoing content, balancing a consistent Lime brand with relevant market, city, and cultural context.
• Lead the integrated approach across organic social, creator and influencer partnerships, and paid social. Recommend priorities, investment approaches, and learning agendas in partnership with Brand, Growth, and market teams.
• Guide the development of platform-native social concepts and creative, translating Lime’s brand for each channel and advising on formats, cultural moments, and emerging platform behavior.
• Set strategic direction and quality standards for evergreen and campaign-based social content; guide production and publishing with internal partners, agencies, freelancers, and vendors.
• Build and scale creator and influencer programs, including partner strategy, selection, briefing, usage rights, performance expectations, and learning across local and national creators.
• Define a measurement framework for social, creator, and paid-social work. Connect channel performance to brand and business objectives, and use results to recommend what to scale, change, or stop.
• Create repeatable planning, briefing, and coordination practices with city and regional teams so social can support campaigns, launches, and local market priorities effectively.
• Partner with Comms, CX, Government Relations, Growth, and relevant city teams on community management, social listening, and escalation practices; surface emerging audience or reputational issues to the right partners.
• Direct external agencies, creators, and production vendors against clear briefs, quality standards, budgets, and agreed outcomes.

Qualifications

• 5+ years of experience in social media or integrated marketing, including leading complex, multi-channel campaigns from strategy through execution.
• Demonstrated ability to set social strategy and lead work across organic social, creators or influencers, and paid social.
• Experience influencing cross-functional partners and aligning teams across Brand, Growth, Comms, CX, Government Relations, or regional and city teams.
• Strong measurement and analytical skills, with experience defining KPIs and using performance insights to guide priorities and improve outcomes.
• Deep understanding of social platforms, culture, and platform-native creative, with the ability to set direction and guide excellent execution.
• Experience managing external partners, campaign resources, and competing priorities; composed and effective in ambiguous or fast-moving situations.

Preferred Experience

• Social strategy or channel ownership in a global or multi-market organization.
• Experience developing creator and influencer programs across local and national talent.
• Experience setting strategy for paid social campaigns across varying scopes and budgets.
• Experience partnering with local market, city, public affairs, or community stakeholders on reputation or behavior-change initiatives.

Benefits

• Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. Company-paid life and disability insurance and company-funded mental health benefits.
• Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
• Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
• Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.
• Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.