[Hiring] Social Media Lead @Fishwife Tinned Seafood Co.

Role Description

This is the person who decides what the #1 brand social presence in America does next. You'll own social as a function at Fishwife — content strategy, storytelling, influencer program, brand partnerships, and a real budget to run them with — reporting directly to our marketing leadership, with no layer between your idea and the internet. You set the calendar and lead content creation. You find the collab, negotiate it, and launch it. We're a marketing team of 4 building a brand that already punches several weight classes above us, and you're not inheriting a machine — you're building the one that takes us from cult favorite to household staple. Accountable for brand awareness, engagement, campaign performance, and content quality across channels. This position is Full-time, remote.

Qualifications

• 5+ years in social, content, or brand marketing at a consumer brand, with at least 2 years owning strategy
• A track record you can point to: an account you grew, a piece of content that broke out, a campaign that moved the business. Numbers matter, but so does taste
• You are a writer first. Fishwife's voice is specific, funny, and unmistakable — you need to be able to hear it and extend it
• Native fluency in internet culture. You know why something is funny on TikTok and dead on Instagram, and you know it in real time, not from a trend report
• You can shoot and edit yourself — iPhone, CapCut or Premiere, Lightroom. This role produces, not just briefs
• Hands-on experience sourcing, negotiating, and running brand partnerships or creator deals end to end, including budgets and contract terms
• Comfort with analytics: native platform insights plus e-comm and affiliate reporting. You can build the deck and defend the read
• Strong project management instincts — you can run a launch calendar across freelancers, partners, and internal teams without dropping threads
• Startup speed and a genuine ownership mentality. You'll have a lot of rope and very little process

Requirements

• Food, beverage, or CPG experience, especially a brand with retail distribution (Nice to have)
• Paid social experience, or partnering closely with a growth team (Nice to have)
• Community management at scale — you like the comments section (Nice to have)
• Experience building or running a creator/affiliate program from scratch (Nice to have)

Benefits

• Competitive salary package
• Strong health benefits
• Unlimited vacation policy

Company Description

Fishwife is a woman-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We source from responsibly managed fisheries and aquaculture farms to bring the vibrance of conservas culture to the North American table. We launched in December 2020 and have been featured by publications like The New York Times, Bon Appetit, Forbes, Vogue, LA Times, INSIDER, and many more.