[Hiring] Social Media Lead @Knowt Inc.

Role Description

You'll be the lead behind Knowt's high school social presence, owning our TikTok and Instagram (@getknowt) end to end and turning them into a channel students actually find fun, relatable, and useful. You'll be a voice to the millions of students who already follow and see Knowt's daily posts.

You'll turn that instinct into daily content that drives views, engagement, and website subscriptions.

• Part-time or full-time depending on your availability. Minimum commitment is 10–15 hours/week.
• Fully remote.
• Base pay plus performance rewards tied to account growth.
• You'll work directly with our marketing team, reporting to our Student Marketing Manager.
• You're not building from zero; you'll be posting to an established account from day one, 476K followers, backed by a platform 8 million students use.

What You'll Do

• Content Creation
  • Own the @getknowt TikTok and Instagram accounts day to day, posting daily for a high school audience.
  • Take content from idea to publish: hooks, scripts, filming, editing, and captions.
  • Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress and make it feel relatable.
  • Turn Knowt's product into content students actually want to watch and use.
  • Make sure every post feels native to the platform and to high school culture.
• Growth & Iteration
  • Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas.
  • Tie content to the high school calendar to catch students exactly when they need Knowt.
  • Turn platform trends, audience behavior, and performance data into new content concepts.
  • Iterate daily based on what the numbers show.
• Performance & Reporting
  • Track and report on content performance with clear recommendations for what to scale, improve, or stop.
  • Measure success across views, watch time, interactions (saves, shares, comments), and signups.

Qualifications

• A real feel for what goes viral on TikTok and Instagram, and why.
• Firsthand understanding of high school, AP classes, the SAT and ACT, and the pressure that comes with all of it.
• Comfort taking a video from idea to posted.
• A data-driven approach. Decisions off view and conversion metrics, not vibes.

Nice to have

• Experience creating and growing short-form content, especially for edtech or exam-prep audiences.
• Comfort on camera, or experience scripting for creators.
• You've sat for AP exams, the SAT, or the ACT yourself.

Benefits

• You own the accounts. No approval chain on every post, no committee rewriting your hooks.
• Real audience from day one. Growth on an account this size is a hard thing to point at later.
• Small team, fast decisions. You'll work directly with our Student Marketing Manager, not through three layers.
• Flexible hours, and room to grow the role if it's working.

How to Apply & What Happens Next

Apply through the link. If you look like a fit, the process is:

• Interview with our Marketing Manager
• Skills screen, a short practical exercise
• Final interview with the Marketing Manager and CMO