[Hiring] Social Media Lead @Adoreal

Role Description

As a Social Media Lead at Adoreal, you will help define content strategy and execution across our core social media channels for 20+ plastic surgery practices in the United States. You'll lead our social media team, working in lockstep with our Social Media Lead for EMEA. You'll work closely with other internal teams — including design, brand, and others — to build compelling, data-informed content that deepens brand awareness, engages audiences, and drives measurable outcomes for each practice. This is a hands-on role for someone who is equally comfortable thinking strategically and executing at a high level.

• Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice's brand voice, campaign goals, and audience insights.
• Support and develop the content calendar end-to-end — planning, briefing, writing, scheduling, and optimizing across channels.
• Help conceive and produce engaging short-form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams.
• Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis.
• Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements.
• Stay ahead of platform algorithm changes, content trends, and best practices across social and email.
• Partner with cross-functional teams to ensure content supports broader marketing and product initiatives.
• Lead, develop, and delegate work to a team of social media strategists, specialists, and creatives.

Qualifications

• 5+ years of experience as a lead in social media content strategy, social media marketing, or a related role — ideally within a SaaS or health-focused brand, in both a B2B and B2C capacity.
• Demonstrated expertise managing brand presence on Instagram, Facebook, and TikTok, with a portfolio to show for it.
• Hands-on experience planning and executing email campaigns, including familiarity with common platforms.
• Strong copy editing skills with an ability to identify issues with voice, tone, and style across platforms and audiences.
• Analytical mindset — you're comfortable pulling reports, identifying trends, and making data-driven decisions.
• Experience with short-form video content creation and an eye for what performs on TikTok and Reels.
• Highly organized self-starter who can manage multiple projects in a fast-paced, evolving environment.
• Passion for healthcare, wellness, and the elective aesthetics industry is a plus.
• A portfolio showcasing your relevant work.

Benefits

• Paid time off (PTO) and paid holidays.
• Performance-based bonuses and company equity opportunities.
• Fully remote work environment with flexible schedules.
• Collaborative and thriving team culture guided by Adoreal’s core values.

Company Description

At Adoreal, we believe in supporting our team’s well-being and growth through comprehensive benefits and a collaborative, people-first culture. As a globally remote company, we prioritize flexibility, inclusivity, and teamwork rooted in the Adoreal principles.

• Joining Adoreal means becoming part of a high-performing, ambitious team that works hard, achieves extraordinary results, and enjoys the rewards that follow.
• Every employee receives equity, aligning us all in our shared success.
• Promotions and growth opportunities are limitless, driven only by your performance and dedication to our core principles.