[Hiring] Social Media Insights Analyst @dentsu

Role Description

In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance. We seek a highly adaptable and results-oriented analyst who thrives in a fast-paced virtual environment. You'll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit, as you'll work closely with the team to deliver actionable social media insights to our clients.

Responsibilities

• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
• Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
• Develop comprehensive workbooks and other documentation to support your data analysis efforts.
• Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
• Craft compelling reports and presentations that effectively communicate your insights to the client.
• Participate in quality control initiatives, data management best practices, and workflow optimization efforts.
• Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.

KPIs

• Complete all assigned reports every month, ensuring 99% of deadlines are met.
• Attend 95% of team meetings during the year, including any mandatory connects.
• Successfully complete required learning courses from our internal hub.
• Identify and complete two relevant non-required learning courses per quarter.
• Maintain a 98% accuracy rate in all reports.
• Implement one workflow optimization per quarter.
• Contribute to a minimum of two non-recurring requests per quarter.

Qualifications

• Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools.
• Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
• Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
• A strong desire to contribute to a high-performing team environment.
• Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
• The ability to manage multiple tasks efficiently.
• Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
• The ability to create clear, compelling, and visually appealing presentations and reports.
• Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
• The ability to actively listen to client needs and project requirements.

Requirements

• The ability to utilize a desktop computer or laptop that meets minimum system requirements.
• Access to high-speed internet, with a minimum speed of 30 mb/s.
• Adequate headset/mic and webcam for clear communication in virtual meetings.
• Fluency in English, with the ability to speak and write clearly and persuasively.
• Proficiency in additional languages is considered an asset.

Benefits

• The salary range for this position is CAD $63,000-75,000k.
• A range of medical, dental, RRSP, paid time off, and/or other benefits are available to all permanent employees.