[Hiring] Social Media & Growth Specialist @Somewhere

Role Description

We are looking for a creative and strategic Social Media & Growth Specialist to take our digital presence to the next level. You will be responsible for moving beyond "just posting content" to building a cohesive brand strategy that drives sales, particularly in the corporate sector. You will oversee content planning, community management, and the front-facing customer experience.

Key Responsibilities

• Social Media & Content Strategy (55%)
  • Strategic Planning: Create and manage a content calendar for Instagram, Facebook, Tiktok, and LinkedIn.
  • Platform Mastery: Tailor content specifically for different audiences, particularly developing a professional, high-impact presence on LinkedIn for corporate clients.
  • Creative Direction: Script, storyboard, and plan shoots for freelance videographers/photographers to ensure brand consistency.
  • Post-Production: Edit provided raw footage into high-performing Reels, TikToks, and posts.
  • Performance Tracking: Analyze metrics to understand why content is or isn't performing and pivot strategy accordingly.
• Direct Marketing & Growth (25%)
  • Corporate Outreach: Identify and implement efficient ways to market directly to businesses within a 30-mile radius of the forge.
  • Paid Advertising: Manage and optimize paid social ads (Google/Instagram/Facebook), focusing on ROI rather than just "launching" ads.
  • Email Marketing: Build out and manage email campaigns to nurture our community (bonus skill).
• Customer Relations & Operations (20%)
  • Front-Facing Brand Voice: Act as the primary point of contact for customer queries via email and social media.
  • Order Management: Handle basic coordination in Shopify and manage the Outlook/Google Calendar for course scheduling.
  • Personal Touch: Ensure automated communications feel personal and community-focused; manage pre-course info and post-course follow-ups.

Qualifications

• Experience: Proven track record of growing social media accounts and driving actual business results (Portfolio required).
• LinkedIn Strategy: Specific experience in B2B or corporate marketing is highly desirable.
• Tools: Proficiency with Shopify, Outlook, Google Workspace, and scheduling software (e.g., Plannable).
• Editing Skills: High proficiency in video editing for social-first platforms (CapCut, Adobe Premiere, etc.).
• Communication: Exceptional written English with the ability to balance professional corporate outreach with a warm, "maker-community" tone.

Requirements

• Flexibility: While mostly UK business hours, the role requires a high degree of flexibility.
• Weekends: Light weekend work (approx. 2–3 hours) on a rotation basis to handle urgent customer queries and order confirmations.

Benefits

• Salary Range: $1,500 – $2,300 USD per month (DOE).
• Type: Full-Time (with light weekend rotation).