[Hiring] Social Media Growth Manager @Paired

Role Description

We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure. This is not a posting role. This is a revenue ownership role.

Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic.

Key Responsibilities:

• Strategic Execution:
  • Develop and execute a repeatable, scalable content engine
  • Conduct viral strategy audits across comparable brands
  • Extract repeatable formats, hook structures, and engagement patterns
  • Build Figma boards to present and align on content direction
• Content Production:
  • Manage daily publishing cadence
  • Oversee creator and UGC pipeline
  • Optimize hooks, retention, and storytelling
  • Test one new experimental content format weekly
• Conversion Infrastructure:
  • Build and optimize Manychat keyword flows
  • Set up auto-DMs tied to Reel CTAs
  • Segment users by product interest
  • Track revenue impact from organic and retention efforts
• Athlete Integration:
  • Ensure athletes are aligned to clear KPI buckets
  • Improve content output and monetization structure
  • Track whitelisting results and measurable ROI
• Reporting + Accountability:
  • Maintain weekly KPI spreadsheet
  • Report performance during executive meetings

Qualifications

• Proven experience managing organic social for a DTC/eCommerce brand
• Demonstrated ability to drive measurable revenue growth from organic channels
• Strong understanding of DTC metrics (ROAS, CAC, LTV, AOV, revenue attribution)
• Experience building and optimizing Manychat flows and DM automation
• Ability to create and execute a high-volume content strategy (Reels + TikTok)
• Proven track record of achieving viral content performance (50K+ views posts)
• Experience managing and optimizing influencer/athlete/creator partnerships
• Ability to categorize and track creators based on performance KPIs
• Experience setting up conversion-driven broadcasts and retention sequences
• Skilled in running growth experiments and content testing frameworks
• Strong analytical skills with ability to maintain weekly KPI reporting
• Comfortable presenting performance results in executive-level meetings
• High ownership mindset with ability to work independently (single role accountability)
• Experience building structured content plans using tools like Figma or similar

Requirements

• Full-time
• Competitive Salary in USD
• Work From Anywhere