[Hiring] Social Media Growth Lead @Black & White Zebra

Role Description

We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community. This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention. Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.

Qualifications

• Experience producing short-form, platform-native video content and ideas into engaging social formats
• Experience running and optimizing organic and paid social campaigns, including managing budgets and performance
• Experience tracking and analyzing performance across social channels
• Ability to optimize content and campaigns based on data
• Experience working with partners, creators, or collaborators
• Highly organized content planner, comfortable building and leveraging social calendars and plans
• Strong judgment in content selection, timing, and distribution

Requirements

• Understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits
• Comfortable working across video, audio, written, and event-driven content
• Think in terms of distribution, engagement, growth, and retention
• Data-informed and action-oriented; track performance closely and adjust quickly
• Ability to extend content reach through packaging, timing, and amplification

What You’ll Be Doing

• Translate and distribute content into social formats:
  • Extend the reach of our content and thought leadership across social platforms
  • Capture and repurpose video, written, audio, and event content
  • Create short-form, platform-native content across channels
  • Identify and extract key moments from editorial, audio, and events
  • Extract and adapt key moments from audio content into short-form formats
  • Translate ideas into formats that are engaging, shareable, and repeatable
  • Experiment with emerging formats and platform features
• Execute social growth campaigns across organic, paid, and partner channels:
  • Plan and launch campaigns that amplify key content and drive audience growth
  • Launch campaigns tied to content, events, and thought leadership
  • Use organic distribution, paid amplification, and partnerships to extend reach
  • Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
  • Build and manage creator and expert partnerships
  • Execute distribution partnerships across platforms
  • Build and manage direct relationships with platform partners such as LinkedIn and YouTube
  • Identify and leverage platform opportunities to increase visibility
• Optimize performance and build repeat engagement and retention:
  • Track performance across content, campaigns, and paid channels
  • Analyze engagement, reach, repeat interaction, and retention data
  • Optimize formats, timing, targeting, and distribution strategies
  • Continuously test and refine content and campaign approaches
  • Build repeatable formats and campaigns that drive consistent engagement and return behavior
• Drive subscriber growth and community development from social channels:
  • Develop and execute strategies that convert social audiences into subscribers
  • Optimize social-to-subscriber conversion pathways
  • Ensure social content consistently drives traffic to owned channels
  • Track and improve conversion performance across platforms
  • Build repeatable systems that turn engagement into measurable subscriber growth
• Measure performance and optimize for audience growth and retention:
  • Define how success is measured across social content and campaigns
  • Track and analyze performance across organic, paid, and partner channels
  • Identify what is driving engagement, reach, subscriber growth, and retention
  • Make clear adjustments to improve performance over time
  • Ensure social activity is tied to measurable audience growth and retention outcomes

Benefits

• Annual base salary in the range of $85,000 to $110,000 USD
• Eligibility for a discretionary bonus
• Comprehensive benefits package

Company Description

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

• Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and many others.
• We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
• We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication.