[Hiring] Social Media & Direct Response Marketing Coordinator @Diamond Braces Orthodontist: Braces & Invisalign

Role Description

We are hiring a Full-Time Remote Social Media & Direct Response Marketing Coordinator to manage organic social media, paid social coordination, short-form content strategy, and audience engagement across multiple platforms. This is not simply a posting content role. This position is focused on attention, engagement, conversion intent, audience behavior, and measurable content performance.

The ideal candidate has strong experience with e-commerce, direct-to-consumer brands, short-form viral content, social media growth, and conversion-focused marketing. The right candidate must understand how to create content that captures attention, builds trust, drives engagement, and supports real business outcomes.

Essential Functions

• Organic Social Media
  • Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms.
  • Create and schedule platform-native content.
  • Write hooks, captions, CTAs, and engagement-focused copy.
  • Research trending topics and adapt trends into branded content.
  • Build weekly content calendars.
  • Coordinate approval workflows.
  • Repurpose content into multiple formats across platforms.
• Content Strategy
  • Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis.
  • Structure content around hooks, retention, shares, saves, and conversation generation.
  • Develop short-form content systems that can be scaled across locations.
  • Analyze what content performs well and recommend improvements.
  • Support content ideas that improve audience trust, inquiries, and conversion intent.
  • Create content concepts that align with Diamond Braces’ brand, services, and patient experience.
• Community Management
  • Monitor and respond to comments, DMs, and engagement activity.
  • Maintain same-business-day response standards.
  • Identify recurring audience questions, concerns, and trends.
  • Escalate operational or patient-related issues using established SOPs.
  • Support a professional, empathetic, and brand-aligned communication style across social platforms.
• Paid Social Support
  • Coordinate with internal marketing leadership and paid media vendors.
  • Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment.
  • Monitor social campaign performance trends.
  • Support content recommendations based on paid and organic performance insights.
• Monthly KPI Reporting
  • Provide monthly social media and content performance reports.
  • Track follower growth, engagement rate, reach/impressions, watch time, retention metrics, top-performing hooks, worst-performing content, DM volume, inquiry intent, appointment-related conversations, content category performance, audience behavior trends, and recommendations for optimization.
  • Identify content patterns that are driving engagement, trust, inquiries, or conversion opportunities.
  • Maintain reports, trackers, and content performance documentation.

Qualifications

• Strong experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.
• Experience managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands.
• Strong understanding of short-form content trends and viral content mechanics.
• Strong understanding of audience psychology, engagement behavior, conversion-focused content, and social media growth.
• Experience writing hooks, captions, CTAs, and engagement-focused copy.
• Experience using Canva, CapCut, Meta Business Suite, and reporting or analytics tools.
• Strong English communication skills.
• Strong organizational skills and attention to detail.
• Ability to follow structured systems, SOPs, approval workflows, and deadlines.
• Ability to manage content calendars and repetitive operational tasks with accuracy.
• Comfortable working remotely and independently.
• Able to analyze performance data and recommend content improvements.

Preferred

• Experience with e-commerce or direct-to-consumer brands.
• Experience with paid social coordination or supporting paid media campaigns.
• Experience with healthcare, dental, orthodontic, or multi-location service businesses.
• Experience working with offshore or remote teams.
• Experience creating social media reports for leadership or management.

Key Performance Indicators

• Follower growth.
• Engagement rate.
• Reach and impressions.
• Watch time.
• Retention metrics.
• Top-performing hooks and content formats.
• DM volume.
• Inquiry intent.
• Appointment-related conversations.
• Content category performance.
• Audience behavior trends.
• Reporting accuracy and consistency.
• Recommendations for content optimization.

Success in This Role Looks Like

• Increased audience engagement.
• Stronger brand visibility across social platforms.
• Content that generates attention, trust, conversation, and inquiry intent.
• Clear identification of what content performs best and why.
• Accurate and consistent social media reporting.
• Improved content systems that can scale across locations.
• Better alignment between organic content, paid social support, and patient acquisition goals.

Compensation

Compensation range: $1,300 – $2,300 per month, based on experience, qualifications, and demonstrated performance.

Work Environment

• Fully remote position.
• Global / offshore contractor opportunity.
• Structured, performance-driven environment.
• Regular reporting to leadership.
• Collaboration with marketing, paid media, content, and social media teams.
• High accountability, execution-focused culture.

Job Location

Remote – Global / Offshore Contractors

Job Type

This is a contract role. Workers will be engaged as independent contractors and must be able to provide appropriate tax documentation, such as W-8 or W-9, as applicable.

Equal Opportunity Employer

Diamond Braces is an Equal Opportunity Employer and complies with all applicable federal and state employment laws.