[Hiring] Social Media Department Lead @Path of Hope Rescue

Role Description

This role leads, mentors and trains the Social Media Pack, overseeing the Facebook, Instagram, YouTube and TikTok teams. This position will receive digital marketing assets and Social Media requests from other Packs in the Rescue. They will organize, track, delegate and supervise the completion of the project while ensuring cohesive branding, mission and messaging across various channels. This leader also stays actively involved in current Rescue operations and needs, ensuring that our social media content accurately reflects and supports the ongoing work of the Rescue.

What Winning Looks Like

• Key Results Area #1 - Leadership
  • Upholds and models Rescue Core Values
  • Strives for continued education
  • Leads and mentors the different teams within the Social Media Pack: Facebook, Instagram, TikTok and YouTube
  • Collaborates closely with other Pack Leaders as necessary
• Key Results Area #2 - Overall Branding and Messaging
  • Ensures cohesive mission, messaging and branding across social media channels, while respecting each platform's unique audience and tone
  • Keeps PHR's online presence and tone professional and on brand
  • Keeps up to date with Social Media trends
• Key Results Area #3 - Digital Marketing & Social Media Campaigns
  • Creates and maintains social media calendar
  • Aware of Rescue goals and current campaigns with flexibility for urgent and time-sensitive campaigns
  • Receives Social Media requests from other Packs in the Rescue; delegates, organizes and supervises projects ensuring asset delivery by deadline
  • Analyzes insights and data on the different platforms, types of content, and other relevant data points to increase organic audiences

Qualifications

• Leadership experience in a remote environment
• Social Media platform management experience
• Ability to handle many different projects and campaigns at once across several teams
• Strong written communication skills with non-marketing personnel as well as other marketing branch roles

Company Description

At Path of Hope Rescue we save pregnant dogs and puppies from high kill shelters in the Southern United States. Our Spokane, Washington based Rescue strives to decrease the euthanasia rate of high-risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes. We do not have a kennel or building location and are 100% foster based. We currently have two paid employees and rely heavily on volunteers and fosters as we work to build out our paid staff roles.

• Our Vision: Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked and becoming the number one 'dog destination' in Spokane by capitalizing on Spokane's love of Rescue Dogs.
• Core Values:
  • Transparency - sharing the good with the bad
  • Community - dog loving people who treat each other well
  • Integrity - doing what you say will do
  • Golden Rule - treating others how you would want to be treated
• Our Company Culture: We are freedom loving American Patriots who love dogs, love freedom and love Jesus. No NGO status here, we don't take a single penny from the government. We are 100% funded by small donors and our adoption program, with a few small private grants here and there. We built this organization from the ground up in 2018 with $87. We are built tough and believe that hard work pays off. We're about rolling up our sleeves and taking responsibility for our own actions. We don't do drama. There are no victims here and the system isn't out to get you, the only thing standing in your way is you and your attitude. We reward merit, not DEI or pronouns. We don't bend to the cultural rot out there. At the core of who we are, we love dogs. At PHR you will find people who recognize your dog before they recognize you. Where it's normal for your dog to have his own Instagram and people who expect to be invited to your dog's birthday party. We are focused on building a strong, positive community, one dog and one person at a time. We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isn't being loved, finds their way to a family. We care for each other and have created a community of people who love making a difference in this world.