[Hiring] Social Media & Community Manager @MASH

Role Description

We’re looking for a Social Media & Community Manager to lead always-on social and community management for a well-known Australian lifestyle beverage brand that requires someone who understands Australian tone: warm, witty, familiar, relaxed, social-first, and never forced.

This role sits across:

• Social publishing
• Community management
• Social listening
• Content calendar management
• Campaign support
• Copywriting
• Creative localisation
• CRM/email support
• Monthly reporting

Qualifications

• 3–5+ years’ experience in social media and community management, digital marketing, content, or brand communications.
• Experience managing branded social channels for consumer, FMCG, beverage, lifestyle, or culture-led brands.
• Excellent English copywriting skills with an understanding of Australian social tone, humour, restraint, timing, and cultural cues.
• Confidence in managing communities, conversations, comments, and escalations without regular approvals.
• Ability to work with an in-house creative studio without relying on them for every caption or comment.
• Understanding of Facebook, Instagram, Reels, Stories, and evolving social platforms.
• Capability to manage content calendars, approvals, publishing workflows, and reporting independently.
• Experience with influencer campaigns, paid social, EDM/email marketing, Canva, Adobe Creative Suite, or social listening tools is a strong advantage.

Requirements

• Manage day-to-day community engagement across owned social channels, including Facebook, Instagram, and other relevant platforms.
• Monitor and respond to comments, messages, and community interactions in the brand’s tone of voice.
• Moderate conversations and escalate customer, brand, or reputation issues when needed.
• Conduct social listening, sentiment monitoring, and identify opportunities across competitor, retailer, influencer, and partner communities.
• Manage the editorial calendar, social publishing workflow, and platform scheduling.
• Write engaging social copy across platforms, including paid social copy where required.
• Localise and project-manage global, regional, or studio-led creative assets.
• Maintain channel hygiene, including profile updates, links, platform settings, and publishing approvals.
• Identify emerging social, cultural, platform, and consumer trends.
• Generate always-on content ideas, reactive content opportunities, and social-first concepts.
• Support campaign, influencer, CRM, EDM/newsletter, and activation moments by collaborating with cross-functional teams.
• Provide monthly social reporting, recommendations, and performance optimisation.

Benefits

• Full-time or part-time is also under consideration; remote; working based on Australian hours.
• 12-month fixed-term contract, with possibility of extension.

Please Note

• Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted.
• When you share your details with us, we consider this as consent for us to use your data during the application process.
• We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos.
• At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.