[Hiring] Social Media & Community Manager @UpGuard

Role Description

As our Social Media Manager, you will be the primary voice of UpGuard across the digital landscape, sitting within our high-impact Demand Gen functions. Reporting to the Director of Brand & Content, you will be responsible for the strategic direction and daily execution of our presence on LinkedIn, X, Instagram, and YouTube. Your role is pivotal in bridging the gap between our technical product capabilities and our brand identity, ensuring we are not just seen, but respected as thought leaders.

You will collaborate cross-functionally with Campaigns, Product, and Design to ensure our social strategy supports the broader marketing engine. By humanizing our brand and scaling our reach, you will play a critical role in nurturing prospects through the funnel and building a vibrant community of cybersecurity professionals. This is a high-visibility role where your creativity and data-driven insights will directly impact UpGuard's global brand authority.

What will you do?

• Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube.
• Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; strategically sequence content to prevent "noise" and ensure alignment of product updates, thought leadership, and culture stories.
• Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team to optimize video content, transcripts, articles, and metadata.
• Lead Employee Advocacy: Build and manage an employee advocacy program, empowering internal experts to become industry thought leaders.
• Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers to ensure complex product launches translate into high-performing social campaigns.
• Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content, and Video teams.
• Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy.
• Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets.
• Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news.

Qualifications

• B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company.
• Editorial & Narrative Mastery: Ability to maintain a master editorial calendar that synthesizes various marketing streams.
• Project Coordination Prowess: Proven success acting as the "connective tissue" between Campaign, Content, Video, and Product teams.
• Exceptional Communication Skills: Ability to write clear, authoritative, and engaging copy.
• Advocacy & Humanization Focus: Experience building or scaling employee advocacy programs.
• Data-Driven Mindset: Proficiency in social analytics tools and translating metrics into actionable growth strategies.
• Creative Vision: Strong eye for visual storytelling and experience briefing creative teams.
• AI & SEO Fluency: Understanding of optimizing social metadata, transcripts, and long-form posts.
• Strategic Thinking: Ability to align social media activities with broader business objectives.
• Collaborative Spirit: Proven track record of working effectively across multiple departments.

What will give you an edge?

• B2B SaaS & Tech Literacy: Foundational understanding of the B2B SaaS landscape.
• Platform Specialization: Deep technical knowledge of the LinkedIn algorithm, YouTube SEO, and Social Media for AEO.
• Video Proficiency: Experience with basic video editing tools or producing YouTube-focused content.
• Global Perspective: Experience managing social accounts for a global brand.

Benefits

• Monthly Lifestyle subsidy: For financial, physical, and mental well-being.
• WFH set-up allowance: To ensure you have the right environment to work in.
• $1,500 USD annual Learning & Development allowance: To support your career development.
• Annual leave: PTO plus two additional UpGuardian leave days.
• 18 weeks paid Parental Leave: Irrespective of parenting role.
• Personal Leave Allowance: Includes sick & carer’s leave.
• Fully remote working environment: No compulsory attendance at physical offices.
• Top-spec hardware: All team members provided with top-spec laptops.
• Salary: $140,000 - $160,000 a year.