[Hiring] Social Media and Customer Marketing Manager @Avarra

Role Description

Avarra is the AI experts platform for go to market. Our AI experts prep reps before calls, join them live, coach the follow-through, and greet buyers on your website.

Our distribution runs "through" our customers instead of "to" them. You are the person who makes that machine run. You also build the proof it runs on, which is the other half of this job.

Customer marketing is that other half. You own both sides, and you will ghostwrite for executives while also building the advocacy program that supplies the stories.

You report to the Head of Marketing. We expect to hire a VP of Marketing later this year, so there is real room to grow.

What you'll do

• Run the company LinkedIn presence day to day, including the comment and reply layer that most companies ignore.
• Ghostwrite for our CEO and other executives, writing in their voice.
• Own our Customer Advisory Board: recruit members, run quarterly sessions, and make advocacy asks worth their time.
• Build the reference and case study engine: source stories from customer calls, get them approved, and turn them into assets sales actually uses.
• Run the posting program across employees, customers, and investors, including briefs and guides.
• Own customer communications that are not demand gen: launch announcements, upsell stories, gifting, and community moments.
• Keep the editorial calendar honest about what is ready, and report on engagement quality and downstream pipeline.

Qualifications

• Three or more years across social and customer marketing at a B2B company, ideally one selling to sales or revenue teams.
• Real ghostwriting range; able to write in a specific person's voice.
• Experience getting a customer to say yes to a case study, a reference call, or a quote.
• A strong ear for copy that does not sound like AI wrote it.
• Judgment about what is safe to publish; verify customer anecdotes before print.
• Comfort moving fast on a small team where you own the result, not just the draft.

Nice to have

• You have stood up a customer advisory board from scratch.
• You are good on camera or behind one, and can produce short video without a full agency.
• You have run a coordinated multi-week posting plan across dozens of people for a launch.
• You have worked alongside customer success and know how to ask for advocacy without straining the relationship.

How we work

• We ship early and learn from real usage.
• We give straightforward feedback.
• We take responsibility for outcomes, not output.
• We are remote and value what you produce over the hours you sit online.

Compensation

$120,000 to $150,000 base, plus equity. Final offer depends on experience.