Role Description
We are looking for a Social Media & Brand Community Coordinator to help execute the day-to-day systems that build awareness and strengthen our grassroots community. This role is less focused on high-level strategy and more on consistent, organized executionโensuring outreach happens, replies are managed, and social channels remain active.
Qualifications
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Proven background in social media coordination, community management, or influencer outreach.
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Experience in CPG, wellness, beverage, or lifestyle brands is a strong plus.
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Strong written communication skills with the ability to manage multiple direct messaging conversations.
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Highly organized and process-oriented; comfortable following pre-built systems.
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Proficiency with Instagram, Meta tools, social schedulers, and Google Workspace.
Requirements
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Location: Remote.
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Focus: You will play a major role in scaling our brand ambassador and in-store demo support program in specific US markets.
Key Responsibilities
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Social Media Management & Scheduling:
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Schedule posts, reels, stories, and recurring brand content to ensure content goes live on time.
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Maintain social publishing calendars and coordinate content assets provided by the team.
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Maintain brand and content consistency across Instagram and other relevant social channels.
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Community Engagement & Awareness Building:
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Manage daily engagement workflows, including responding to DMs, comments, and community interactions.
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Proactively engage with creators, local retailers, wellness communities, and aligned brand accounts.
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Support algorithm-friendly engagement activity to improve brand visibility and reach.
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Brand Growth & Ambassador Support:
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Support the expansion of ambassador and local market programs into new US territories.
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Research potential partnership opportunities, creators, and local community channels.
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Identify local reps in priority markets and support influencer, affiliate, and demo coordination tasks.
What Success Looks Like
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Ambassador and demo outreach happens consistently and sourcing targets are met in priority markets.
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Social channels remain active, organized, and community-led.
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The founder is successfully removed from day-to-day social execution.
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Awareness increases through strong grassroots engagement and a scalable ambassador program.