[Hiring] Social Media Analyst @Worldpackers

Role Description

We're looking for a Social Media Analyst to own the day-to-day voice and performance of Worldpackers' main brand across English, Spanish, and Portuguese. This is our biggest combined audience, spanning three culturally distinct markets, and it's a role for someone who loves turning a content strategy into posts that actually perform — not just fill a calendar.

You'll work from a content framework and calendar that our Social Media Strategist sets, and your job is to bring it to life: adapting it for each market, keeping an eye on what's working, and flagging what isn't. You'll be working closely with the Strategist to figure out where to focus each cycle.

• Own the channels: Instagram EN, ES, and PT today, plus any new main-brand channel that comes online (YouTube, X, LinkedIn, Pinterest, and beyond).
• Bring the calendar to life: execute the content calendar across all three languages, adapting each post to feel native to that market — not a straight translation.
• Chase real engagement: prioritize quality and meaningful interaction over just hitting a posting quota.
• Brief the creative team: identify what assets your calendar needs and request them with enough lead time — you brief and direct, you don't produce.
• Direct creators: brief and guide the creators working on Membership content, using the templates and cadence already in place.
• Report on performance: track engagement rate, saves, shares, and reach for each market every cycle, and flag issues early — especially anything affecting Spanish or Portuguese.
• Keep an ear out: monitor brand mentions and conversation across the three accounts for trends, sentiment, and anything that needs a response, routing it to the right person.
• Use the stack: work daily in Sprout Social, ManyChat, and LinkTree (or whatever tools we adopt next).

Qualifications

• 1–3 years running branded social media accounts with real engagement or growth goals to hit.
• Fluent English, plus Spanish or Portuguese — with working comfort in the third language, or a solid plan to get there. Ideally you're strong in at least two of the three.
• Comfortable reading performance data and adjusting content based on what the numbers tell you, not just posting on schedule.
• Experience briefing external creators or freelancers against a content calendar.

Nice to have

• Experience with a membership or subscription-style brand, rather than a launch- or campaign-driven one.
• Hands-on familiarity with Sprout Social, ManyChat, or similar tools.
• Background in travel, work-exchange, or marketplace brands.