Role Description
The Social Engagement Specialist is responsible for driving organic traffic and customer engagement through effective social media marketing. This role requires a strong understanding of content optimization (copy, imagery, hashtags) and the ability to adapt to fast-paced environments and shifting priorities from Retail Ready Social Submissions. The specialist will contribute to developing engaging social marketing that aligns with client brand strategies, demonstrating a proactive and adaptable approach to new technologies and trends.
Essential Responsibilities:
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Craft accompanying copy including relevant hashtags for client-submitted content via Retail Ready Social Submission Platform. Deploy to various client social profiles utilizing Agorapulse.
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Ensure content submitted by client is scheduled within 1 business day.
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Serve as a resource for the team, stay informed of current client & manufacturer branding, campaigns, and goals, and assist in the coordination of necessary content.
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Adhere to Stream’s 1-hour response, 24-hour resolution policy.
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Check scheduled posts for error-free deployment.
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Ensure projects are delivered on time and in line with the clients’ brands & expectations.
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Keep Retail Ready Social Submission Platform organized and updated as posts are scheduled.
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Utilize bulk import to schedule organic social calendars a quarter at a time.
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Ensure client preferred hashtags and brand elements are carried through in post copy.
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Image sourcing via AEM to accompany calendars.
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Take direction and feedback from Creative Leadership team.
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Proficient in Facebook Business Manager.
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Monitor direct messages and comments across various social media platforms with a professional customer-service attentiveness.
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Closely monitor and analyze social media analytics to identify trends, measure campaign performance, and inform strategic adjustments.
Qualifications
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Bachelor’s degree or certificate in social media, graphic design, or related creative discipline.
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2+ years related work experience.
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Proficient in Microsoft Office products.
Requirements
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Detail-oriented with strong organizational and project management skills, able to work well under deadlines.
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Proficient in Adobe (Creative Cloud).
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Color correction, cropping, adding brand elements, callouts, etc.
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Highly proficient in Agorapulse.
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Adobe Experience Manager Assets (AEM) knowledge and utilization.
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Works well under deadlines and delivers requests on time.
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A team player who possesses strong communication and time management skills.
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Adhere to proofing processes and all Stream procedures.
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Understanding of automotive marketing, brand guidelines, and OEM compliance.