[Hiring] Social and Content Manager @Catalight

Role Description

As Catalight and its family of companies grow, we’re looking for a Social and Content Manager to help tell our story. This role centers on managing Catalight’s social media presence across LinkedIn, Facebook, Instagram, and YouTube while exploring expansion to other mediums like TikTok, Reddit, Threads, and Bluesky. Depending on your strengths and interests, you’ll also write longer-form content, including articles, ghostwritten media pieces, website copy, and award submissions. We’re looking for someone with the talent to write creatively and journalistically, but the willingness to copywrite when needed.

While this role can touch multiple areas and contains opportunities for differentiated work, the primary focus is owning Catalight’s social and content presence.

In corporate speak: This cross-functional person will execute high-impact external communications strategies that support brand awareness, engagement, and growth. In real talk: We want a storyteller who knows how to win eyeballs across various media.

In short: You’ll help us build what’s next.

Core Job Functions

• Social media:
  • Create content for Catalight’s current social media channels with a special focus on video and other microcontent.
  • Maintain growth on LinkedIn while heading up a concerted effort to grow our Instagram, YouTube, and Facebook channels.
  • Explore the possibilities in opening up and building content for other social media channels (especially TikTok).
  • End-to-end ownership of social media campaigns (e.g. Autism Awareness Month, promotion of conferences).
  • Keep up to date with social media best practices for companies and trends.
  • Produce or direct design on multimedia social assets (e.g. video, graphics, photos, LinkedIn carousels, gifs).
  • Drive awareness of Catalight’s remote offerings like Catalight Academy and the ChooseYourPath.org autism screener.
  • Elevate our psychologists, researchers, clinicians, and executives as thought leaders.
  • Exhibit Catalight family of companies’ culture to keep employees connected and help with recruiting new employees.
  • Own the organization and performance tracking of social media initiatives.
  • Show how Catalight is moving the autism support industry forward and share how Catalight is positively impacting the world.
• Article and copy writing:
  • Sharing the stories of the Catalight family of company’s employees and patients.
  • Increase awareness of Catalight as we grow in number, scope, and geography.
  • Shed light on challenges in the autism care industry that Catalight is seeking to address.
  • Raise the profile of Catalight leaders.
  • Interview psychologists, researchers, clinicians, and executives.
  • Position Catalight for media opportunities.
  • Assist in the monthly publication of The Catalyst – Catalight’s newsletter.

Secondary Job Functions

• Support the creation of paid social ads and digital marketing initiatives.
• Social ad analysis.
• Help, where needed, on the Easterseals Northern California and Easterseals Hawaii social channels.
• Article writing, if needed, for the Easterseals Northern California and Easterseals Hawaii website.
• Assistance with family of company events – especially the company’s annual conference and Easterseals affiliates’ fundraiser and awareness campaigns.
• Help in the production and promotion of What’s Up With Catalight! – the company’s podcast.
• Public relations and media relations.
• Build content that aids fundraising campaigns.
• Aid in personal social media presence of select Catalight leaders.

Qualifications

• 5-8 years of experience in communications, public relations, content marketing, or similar field.
• Educational background in communications, public relations, journalism, creative writing, or similar.
• When applying, please provide at least three writing samples and at least three examples of social media work (either personal or professional).
• This is a remote position but the successful candidate will need to be able to work on Pacific Time.
• Preference may be given to candidates in the Bay Area who are able to occasionally commute to our Walnut Creek, CA, headquarters or other area centers on short notice.
• A small amount of travel may be asked – likely less than twice yearly and likely exclusive to the Bay Area.

Requirements

• Ability to obtain and maintain criminal record clearance through the Department of Justice (DOJ).
• Ability to obtain and maintain clearance through the Office of Inspector General.
• Must attend any required training.

Benefits

• Compensation: $110,000 - $130,000 Annually.

Company Description

Catalight is a nonprofit network committed to increasing access, educating clinicians worldwide on efficient care that helps them serve more families, innovating systems, and caring for patients through personalized ‘quality over quantity’ treatments that supports families in achieving the goals that are important to them.

We are pushing an often-outdated autism industry forward in the time of its greatest need. We’re changing lives for the better. You can help us grow and, by doing so, help more people and families.