Role Description
Be the driving force behind the short-form content engine of established, fast-growing founder-led brands. You’ll work closely with Founders and client teams to turn raw talking-head videos, b-roll, voice notes, event footage, and brand assets into high-performing short-form content for Instagram, TikTok, YouTube Shorts, LinkedIn, and other social platforms. Your work will directly help founder-led brands grow visibility, attract leads, increase audience engagement, and position themselves as trusted leaders in their industries through sharp, brand-aligned, platform-native content.
Responsibilities
-
Short-Form Video Editing & Content Packaging
-
Transform raw talking-head and b-roll footage into engaging short-form videos with strong hooks, tight pacing, clean cuts, captions, and visual emphasis.
-
Edit platform-native videos for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and other short-form content channels.
-
Create multiple short-form formats, including talking-head reels, b-roll remixes, caption-overlay reels, educational videos, founder-brand reels, and promotional clips.
-
Apply strong editing judgment around rhythm, music, transitions, pattern interrupts, zooms, framing, captions, and retention-focused pacing.
-
QA all videos before submission or publication to ensure clean captions, strong audio, correct formatting, brand alignment, and high-quality exports.
-
Graphic Design & Carousel Content
-
Design branded graphics, carousel posts, quote cards, reel covers, and promotional visuals aligned with each client’s brand guidelines.
-
Turn key ideas, frameworks, quotes, and educational concepts into simple, visually strong carousel content.
-
Create clean caption-overlay graphics and visual assets that support short-form video and social media campaigns.
-
Maintain consistency across typography, colors, layout, spacing, visual hierarchy, and overall brand style.
-
Ensure every graphic or carousel feels polished, platform-native, and aligned with the founder-led brand’s voice and positioning.
-
Content Creation & Management
-
Use AI to research trends, winning content references, viral short-form formats, competitor content, and creative angles.
-
Review raw content assets to identify strong hooks, clips, moments, b-roll sequences, and short-form content opportunities.
-
Plan and maintain a content calendar to ensure consistent, on-time publishing across social platforms.
-
Organize content assets, including raw footage, b-roll, edited videos, brand photos, graphics, captions, references, and creative briefs.
-
Use AI tools like ChatGPT, Claude, and Perplexity to generate first-draft hooks, captions, content angles, and short-form video ideas.
-
Social Media Engagement & Audience Management
-
Monitor, respond to, and engage with comments, messages, and mentions across social platforms.
-
Help maintain an active, consistent, and professional brand presence for founder-led brands.
-
Support audience growth by identifying relevant online communities, ICP profiles, warm connections, and engagement opportunities.
-
Set up and manage simple ManyChat automations for new followers, CTA opt-ins, and follow-up flows.
-
Track engagement patterns and audience feedback to identify what content is resonating and where improvements can be made.
-
Tracking & Reporting
-
Generate regular reports on content performance, audience growth, engagement, and short-form video results.
-
Track key metrics such as views, watch time, retention, saves, shares, comments, follows, profile visits, and leads generated.
-
Identify which hooks, formats, topics, editing styles, and visuals are performing best.
-
Provide clear insights and recommendations to improve future content performance.
-
Use AI to make reporting, performance analysis, and repeatable content workflows faster and more efficient.
Qualifications
-
Minimum 3 years of virtual work experience in social media management, content management, or short-form video editing.
-
Strong short-form video editing portfolio, especially for Instagram Reels, TikTok, YouTube Shorts, LinkedIn videos, and founder-led personal brands.
-
Proven ability to transform raw talking-head footage, b-roll, event clips, and long-form recordings into polished, engaging, high-performing short-form videos.
-
Strong understanding of hooks, pacing, retention, captions, sound design, b-roll usage, visual hierarchy, storytelling, and platform-native editing styles.
-
Ability to create multiple content formats, including talking-head reels, b-roll remixes, caption-overlay reels, carousel posts, educational videos, and promotional clips.
-
Proficient in tools such as CapCut, Descript, DaVinci Resolve, Adobe Premiere Pro, Canva, Photoshop, Figma, ChatGPT, Claude, Perplexity, Opus, or similar.
-
Excellent English, strong attention to detail, proactive problem-solving skills, creative judgment, visual taste, and the ability to work independently with founder-led brands.
Results / KPIs
-
100% adherence to the content production calendar, including edited, approved, and scheduled short-form videos.
-
Consistently strong QA pass rate on submitted content, with minimal captioning, formatting, audio, export, factual, or brand-alignment errors.
-
Efficient production of high-quality short-form video edits from raw talking-head footage, b-roll, long-form videos, events, and other raw content assets.
-
Consistent improvement in short-form video quality, including stronger hooks, sharper pacing, cleaner edits, better visual polish, and stronger brand alignment.
-
Increased short-form content performance across views, watch time, retention, saves, shares, comments, follows, profile visits, and leads generated.
-
<30-minute response time to social media comments, messages, and mentions during agreed working hours.
-
Accurate reporting of content performance metrics with clear insights and recommendations to improve future content.
Work Schedule
-
You will either be hired on a part-time (20 hours/week) or full-time (40 hours/week) basis.
-
Shift times would be based on the founder’s timezone, which can be across North American, European, or Australia/Asia Pacific times.
-
Availability may be required around key content publishing windows, campaign launches, or time-sensitive social media engagement periods.
-
Hourly rate starting at 5 USD/hour.
-
Quarterly bonus eligibility, up to 800 USD or more per year.
-
Pay rise potential based on experience and performance.
-
Opportunity for higher one-off project fees on top of standard salary.
-
Work-from-home flexibility.
-
Access to training and career development.
-
Work alongside high-performing virtual teams and world-class Founders.