[Hiring] SEO & Website Growth Specialist @Somewhere

Role Description

We are looking for a full-time SEO & Website Growth Specialist to take ownership of SEO, website performance, and organic search growth. You will work closely with the Head of Growth and internal stakeholders to:

• Improve rankings
• Optimize high-intent pages
• Resolve website issues
• Strengthen tracking
• Improve conversion rates from website traffic

This is not a passive reporting role. We need someone who can think strategically, execute directly, document their work, and measure impact. The organization currently operates on WordPress and is planning a future migration to Webflow. This role will help manage the current site while supporting a smooth, SEO-conscious transition.

What You'll Do

• Own SEO strategy and execution, including technical SEO, on-page SEO, content SEO, local SEO, and ongoing optimization
• Manage website updates, new pages, tracking, fixes, and improvements
• Optimize service pages, location pages, insurance pages, blog posts, and landing pages
• Build and maintain high-intent location and service pages
• Conduct keyword research and create content briefs focused on commercial-intent keywords, including insurance-related searches
• Improve title tags, meta descriptions, H1s, H2s, internal linking, schema, content depth, page speed, crawlability, and overall site structure
• Identify SEO growth opportunities and resolve technical issues and performance bottlenecks
• Manage and optimize Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Google Business Profile
• Track performance across SEO and website analytics platforms
• Improve website conversion paths, including calls-to-action, forms, landing pages, and lead flow into HubSpot
• Support HubSpot tracking, lead source attribution, form flows, and marketing automation
• Ensure website leads are accurately tracked from organic search through inquiry and conversion
• Coordinate with agencies, freelancers, designers, developers, and internal stakeholders when needed
• Support the future migration from WordPress to Webflow, ensuring SEO value, redirects, metadata, tracking, and top-performing pages are preserved
• Report on completed work, ranking improvements, organic traffic, leads, conversions, and opportunities for growth

Qualifications

• 5+ years of hands-on SEO and website management experience with measurable results
• Strong website management skills, including making updates, working with page builders, and troubleshooting website issues
• Strong WordPress experience
• Webflow experience preferred, particularly WordPress-to-Webflow migrations
• Strong HubSpot experience or familiarity with CRM and marketing automation systems
• Strong technical SEO experience, including audits, schema, page speed optimization, internal linking, crawl issues, redirects, canonicals, and indexation
• Strong on-page SEO and content SEO experience
• Local SEO experience, including Google Business Profile optimization, citation management, and location page strategies
• Experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, or similar tools
• Experience integrating marketing tools such as Zapier, webhooks, native integrations, and basic API connections
• Experience with conversion tracking across paid platforms, including Google Ads, Meta Pixel, and Conversions API
• Strong understanding of how marketing systems and data sources connect, including CRMs, call tracking platforms, forms, analytics platforms, and advertising tools
• Strong written English skills (C1+ preferred)
• Ability to create SEO briefs, improve website copy, and deliver clear performance reports
• Highly organized, proactive, and self-directed
• Strong communication and accountability
• Comfortable owning both strategy and execution

Bonus Experience

• Healthcare, telehealth, wellness, mental health, or service-based business experience
• HIPAA familiarity
• Webflow migration experience
• Server-side tracking experience, including Server-Side GTM or Conversions API
• Experience with CallTrackingMetrics, CallRail, or similar call tracking platforms
• Experience improving intake, admissions, sales, or lead conversion funnels

What Success Looks Like

• Increased organic traffic from high-intent searches
• More qualified inquiries generated from organic search
• Increased conversions from website traffic
• Improved rankings for service, insurance, and location-based keywords
• Stronger website conversion rates
• More accurate lead source attribution within HubSpot
• Improved reporting on pages, keywords, and channels driving results
• Faster identification and resolution of SEO and website issues
• Clear weekly documentation of completed work and upcoming priorities

What You'll Get

• Real ownership of a function that directly impacts business growth
• The opportunity to see your work implemented and measured
• A fully remote, full-time role with competitive USD compensation
• The ability to build and improve systems without unnecessary bureaucracy
• Direct collaboration with leadership and key decision-makers
• An opportunity to make a meaningful impact through your work