[Hiring] SEO Strategy Lead @Global Payments Inc.

Role Description

The SEO Strategy Lead translates business objectives into clear, actionable frameworks across product, engineering, content, and marketing—ensuring all digital initiatives are optimized for discoverability, search performance, and qualified top-of-funnel traffic generation.

Strategic Leadership & Scope

• Define the enterprise SEO vision and top-of-funnel strategy aligned to revenue and growth targets
• Establish technical, content, and platform requirements for cross-functional teams
• Guide prioritization and alignment across engineering, product, content, and marketing
• Provide oversight on site architecture, migrations, and technical SEO frameworks (non-executional)
• Set governance standards across Core Web Vitals, site performance, structured data (JSON-LD), and accessibility (WCAG 2.1)
• Define KPI frameworks (CTR, crawl efficiency, indexation, engagement) to measure and optimize performance
• Advise on complex SEO challenges, including YMYL considerations and algorithm impacts
• Establish scalable strategies to capture incremental organic traffic (e.g., Google Discover, expansion plays)
• Guide measurement frameworks leveraging GA4, Google Search Console, GTM, and automation tools
• Provide strategic direction on infrastructure (LAMP/LEMP, Cloudflare) to support scalability and performance
• Shape AI-enabled content strategy to expand search visibility and future-proof organic growth

Company Description

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.

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