[Hiring] SEO Strategist @EverCommerce

Role Description

This is a product-led growth SEO role. You’ll own organic acquisition for our PLG brands, where search traffic converts directly to free-trial signups and app installs, and where every technical fix, template change, and content decision is measured in signups and activations rather than sessions and rankings.

You’ll be a hands-on technical practitioner who understands the full organic-to-activation funnel:

• How a high-intent query turns into a landing page visit
• How that page converts
• What happens after signup

You’ll build organic programs around bottom-of-funnel demand, defend and grow traffic through site builds and migrations on WordPress, and ensure our brands are recommended by AI tools when contractors seek invoicing or estimating apps.

This is an individual-contributor role with real ownership. You’ll be the primary SEO lead for named PLG brands, partner directly with web developers, CRO, content, and product growth teams, and help shape how the whole team approaches PLG SEO and AI visibility.

Responsibilities

• PLG organic growth
  • Own organic acquisition for assigned PLG brands, with signups, activations, and paid conversions as your primary metrics
  • Build and prioritize organic programs around high-intent, bottom-of-funnel demand: category, comparison, alternative, pricing, template, and tool queries that convert to trials
  • Partner with CRO and product growth on landing page tests, signup-flow optimization, template changes, and conversion-focused content
  • Identify and close gaps between organic landing pages and the in-product experience, and feed search intent data back to product and lifecycle teams
  • Build the attribution and reporting that connects organic sessions to signups, activations, and revenue, and report in those terms to brand leadership
  • Coordinate with mobile and app teams where web search and app-store discovery intersect, so web-to-install paths are measured and optimized
• Technical SEO
  • Own technical SEO health for your brands: crawlability, indexation, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and rendering
  • Run full technical audits and translate findings into prioritized, developer-ready tickets with clear acceptance criteria
  • Diagnose and resolve indexation and ranking issues using Google Search Console, log files, crawl data, and analytics
  • Implement and maintain schema markup (Organization, SoftwareApplication, Product, FAQ, HowTo, Article, Review) and validate output across brands
  • Monitor algorithm updates and SERP feature shifts, assess impact on signup volume, and recommend response plans
• WordPress and site builds
  • Act as the SEO lead on new site builds and redesigns on our standardized WordPress block system, from IA and URL structure through launch QA
  • Partner with web developers on templates, page builders, plugin selection, and performance optimization
  • Define and enforce SEO standards for WordPress implementations: metadata, heading hierarchy, image handling, pagination, programmatic and templated pages, and template-level schema
  • Own the SEO configuration layer: SEO plugin setup, redirects, robots directives, XML sitemaps, and hreflang where applicable
• Migrations and consolidations
  • Lead the SEO workstream for site migrations, replatforms, domain consolidations, and brand merges
  • Build and maintain redirect maps, crawl comparisons, pre- and post-launch checklists, and traffic- and signup-preservation plans
  • Run post-migration monitoring and triage, and report on recovery against baseline
• AI visibility (AEO/GEO)
  • Measure and improve how our brands appear in AI search surfaces: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Claude, Gemini, and Copilot
  • Monitor AI citation share, brand mentions, and sentiment using enterprise AI visibility tracking platforms, and build the reporting cadence around it
  • Identify which third-party sources LLMs cite in our categories and recommend content, PR, and listing strategies to earn those citations
  • Optimize on-site content structure for extractability: answer-first formatting, entity clarity, structured data, and llms.txt or equivalent where appropriate
  • Track AI referral traffic and signups in GA4 and attribute AI-driven acquisition alongside traditional organic
• Strategy, reporting, and collaboration
  • Own monthly performance reporting and quarterly roadmaps for your brands, framed around acquisition outcomes
  • Contribute to team OKRs, SEO standards documentation, and the shared operating model
  • Partner with content leads on topical authority maps, content briefs, and refresh programs tied to conversion intent
  • Brief and manage external vendors (link-building, content, digital PR) on your brands
  • Present findings and recommendations to brand GMs, growth leaders, and marketing leadership

Qualifications

• 5+ years of hands-on SEO experience with at least 3 years focused on technical SEO
• Direct experience owning organic acquisition for a product-led or self-serve SaaS product, where you were measured on signups or trials, not just traffic
• Demonstrated ability to connect organic performance to downstream metrics (signups, activations, conversions, revenue) and to build the reporting that proves it
• Deep WordPress expertise: themes, block-based editors and page builders, plugin ecosystems, performance tuning, and the SEO configuration layer
• Direct experience leading the SEO workstream on at least two site migrations, replatforms, or domain consolidations, with measurable traffic-preservation results
• Working knowledge of AI search and AEO/GEO: how LLMs select and cite sources, how to measure AI visibility, and how to optimize content for extraction
• Fluency with crawl tools, Google Search Console, GA4, and enterprise SEO and AI visibility platforms
• Strong understanding of structured data, JavaScript rendering, Core Web Vitals, log-file analysis, and crawl budget
• Ability to read HTML, CSS, and basic JavaScript, and to write clear technical tickets developers can act on without back-and-forth
• Strong analytical and communication skills; comfortable presenting to growth and product stakeholders who think in funnel metrics

Preferred

• Experience with CRO testing platforms and landing-page or signup-flow optimization
• Experience with programmatic or templated SEO at scale (tool pages, template libraries, comparison pages)
• Familiarity with headless or hybrid WordPress architectures and with CDN and edge configuration
• Basic SQL, Python, or BI dashboarding skills for pulling and visualizing funnel data
• Experience working across a portfolio or multi-brand environment
• Exposure to home-services, field-services, SMB, or vertical SaaS markets
• Experience briefing and managing SEO agencies

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust wellness benefits, including an annual wellness stipend
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match

Company Description

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention.

Learn more at EverCommerce.com.