[Hiring] SEO Strategist @Publicis Groupe Holdings B.V

Role Description

The SEO Strategist operates in conjunction with account leadership on issues related to SEO strategy. This role builds and maintains strong working relationships through daily SEO team interaction and is a key contributor in all day-to-day tasks and projects. This individual works closely with peers from Media, Paid Search, Social, Creative and other disciplines to support the vision and SEO strategy.

Responsibilities

• Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.
• Support reporting and analysis deliverables, such as keyword mapping, SEO audits (technical, competitor and content), monthly/quarterly readouts and ad hoc data pulls.
• Monitor SEO performance of the client site and be able to effectively communicate site issues that are impacting performance.
• Collaborate with team members on our paid search, UX and creative teams to ensure SEO recommendations are delivered with the larger client goals in mind.
• Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives.

Qualifications

• 1-3 years Search Engine Optimization (SEO) experience, preferably in agency setting.
• A basic understanding in how to conduct keyword research, SEO metadata optimization, SEO tags (e.g. header tags, alt text), internal link recommendations and technical SEO auditing, including, but not limited to, site speed reports, mobile friendliness tests, structured data and search engine crawl barriers.
• Understanding of SEO tools such as Google Search Console, Screaming Frog and enterprise reporting tools like BrightEdge, Conductor, SEM Rush and/or Ahrefs.
• Strong presentation skills, including the ability to communicate recommendations and outcomes in both written and verbal forms.
• Strong leadership, organizational, time management and attention to detail.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere.
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.