[Hiring] SEO Specialist II @Cox Enterprises

Role Description

The SEO Specialist II is responsible for delivering Dealer.com’s Premium level of Search/Generative Engine Optimization services to help achieve subscribers’ goals. This includes analyzing website performance data (traffic, rankings, etc.), evaluating clients’ websites, and determining actions to improve site performance. Monthly collaboration on strategy with clients and internal stakeholders like the Dealer Marketing Managers, SEO Copywriters, Performance Managers, Campaign Coordinators, and Social Coordinators is involved. The SEO Specialist II is expected to be on client calls for support as needed. This is a fully remote position.

Key Responsibilities:

• Creates reports to review website performance, on- and off-site optimizations, and proactive ongoing organic/generative optimization strategy.
• Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence.
• Improve Local SEO presence for clients by implementing proven local SEO tactics and executing Google Posts.
• Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions.
• Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations.
• Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
• Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
• Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics.
• Implement determined strategic content strategy based on site performance, dealer needs, and a cohesive marketing strategy led by Dealer Marketing Managers.
• Utilizing various analytics platforms, analyze and evaluate website performance including organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data).
• Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulate the value of the Premium SEO/GEO program.
• Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform, and Moz Pro to assist with identifying potential site opportunities.
• Troubleshoot negative trends in key performance indicators and search/generative engine visibility.
• Continually increase SEO/GEO knowledge by attending team knowledge share sessions, office hours, and other continuing education opportunities organized.
• Provides advice, mentoring, and training for newer SEO team members.
• All other duties as assigned.

Qualifications

• High School Diploma/GED and 3 years’ experience in a related field.
• OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.
• OR 5 years’ experience in a related field.
• Understanding of how search algorithms work.
• Knowledge of search engine optimization tactics.
• Strong customer service and client relationship skills required.
• Ability to manage competing priorities.
• Working knowledge of Google Analytics, Google Search Console, and other industry tools.
• Excellent written and verbal communication skills.
• Self-directed, driven, and enthusiastic.
• Basic knowledge of HTML.
• Basic knowledge of Microsoft Office.

Requirements

• Automotive experience, broad knowledge of digital marketing strategy preferred.
• Additional certifications (Google Analytics, Adwords, Hubspot, etc.) preferred.

Benefits

• Employees are eligible to receive a minimum of sixteen hours of paid time off every month.
• Seven paid holidays throughout the calendar year.
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.