[Hiring] SEO Specialist @Remote VA
SEO Specialist @Remote VA
Marketing
Salary unspecified
Remote Location
Employment Type full-time
Posted 2d ago

[Hiring] SEO Specialist @Remote VA

2d ago - Remote VA is hiring a remote SEO Specialist. 💸 Salary: unspecified 📍Location: Worldwide

Role Description

Trademark Hardware, a US-based direct-to-consumer (DTC) company specializing in commercial door hardware, is seeking a dedicated SEO Specialist to lead organic search growth and recover Google Shopping visibility. This is a high-impact, hands-on role where you will own the SEO strategy end-to-end, working closely with the CEO and in-house web team. Your mission is to diagnose, resolve, and reverse the trend of significant traffic decline, including a major Google Shopping drop in mid-2025.

Key Responsibilities

  • Immediate Priorities (First 60–90 Days):
    • Diagnose and resolve Google Merchant Center visibility issues, including the 50% drop in Shopping clicks.
    • Correct product feed brand attribution (currently 97% listed as “Unknown”). Collaborate with web team (FinestShops X-Cart) to ensure accurate brand data.
    • Audit and optimize top organic landing pages (6 pages with 7M+ impressions but low CTR). Improve titles, meta descriptions, schema, and internal linking.
    • Improve rankings for high-volume category keywords (e.g., “door threshold,” “door seal,” “door weather stripping”) targeting page 1, top 5 positions.
  • Ongoing Work:
    • Weekly SEO performance reporting (rankings, traffic, conversions).
    • Continuous on-page optimization across category and product pages.
    • Develop content strategy for buyer-intent and informational queries.
    • Execute link-building campaigns with industry publications, contractor associations, and hardware blogs.
    • Enhance technical SEO (Core Web Vitals, schema markup, site speed, mobile UX).
    • Monitor Google Search Console and GA4, proactively addressing issues.
    • Collaborate with web developers (FinestShops) and copywriters/blog team for technical and content improvements.

Qualifications

  • 5+ years of SEO experience for ecommerce brands.
  • Strong expertise in Google Merchant Center & Google Shopping (critical — will be tested).
  • Proven track record in recovering Google Shopping visibility drops.
  • Hands-on experience with Google Search Console (manual actions, indexing, performance).
  • Fluency in Google Analytics 4, including custom reporting.
  • Technical SEO expertise (schema markup, site speed, mobile UX, internal linking).
  • On-page SEO mastery (title tags, meta descriptions, keyword research, content optimization).
  • Familiarity with ecommerce platforms (X-Cart, Shopify, etc.).
  • Strong written English skills for US-based audience.
  • Self-directed, organized, proactive problem-solver.
Before You Apply
worldwide Be aware of the location restriction for this remote position: Worldwide
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
SEO Specialist @Remote VA
Marketing
Salary unspecified
Remote Location
Employment Type full-time
Posted 2d ago
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worldwide Be aware of the location restriction for this remote position: Worldwide
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Apply for this position
Did not apply
Applied
Sent Follow-Up
Interview Scheduled
Interview Completed
Offer Accepted
Offer Declined
Application Denied
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