[Hiring] SEO Specialist @Granicus LAC

Role Description

An SEO Specialist’s main role is to analyse and review client websites, set up CRO tests, and assist the paid media team. They will work closely with the SEO Analysts to make recommendations to improve traffic and assist in implementing those changes to websites so they are optimized for search engines.

• Ability to effectively communicate with the entire staff either verbally or written.
• Reinforce a positive team environment and effectively collaborate with all members of the SEO team.
• Ability to work on multiple projects or tasks in a deadline-driven environment.
• Setting up processes and managing monthly link building activities, link analysis, link requests.
• May work directly with SEO Analyst to provide linking strategy.
• Performing QA for Google Analytics implementations by ensuring tags are placed properly, custom goals are configured correctly, and data is collecting properly.
• Keyword research and reporting, utilizing various SEO software.
• Organic site reviews of client websites.
• QA developer work when needed, checking for broken links, header checks, etc.
• Assist team in technical audits to ensure the site is properly developed to maximize search engine visibility.
• Work with developers to fix any on-site issues that may hinder website performance in the Search Engines, including duplicate content, crawl issues, sitemap issues, etc.
• Design and implement on-site SEO enhancements including Title/Meta Tags, header updates, content creation and optimization, image optimization, etc.
• Assist the Content Creation team with adding new content to websites and completing optimization enhancements.
• Make informed decisions based on analytics data for further optimization and to pinpoint issues with the client's site.
• Conduct extensive initial and ongoing keyword research, analysis and selection.
• Assist SEO Analysts in ideating and creating A/B tests on the Simpleview CMS.
• Creation (including copywriting) of all paid media campaigns (Google Ads, Bing, Facebook, Instagram, LinkedIn, etc.) based on input from Digital Media Analysts.
• Regularly checking campaigns for errors, broken links, tracking issues, keyword conflicts, etc.

Qualifications

• Passion for search engine marketing and digital marketing, willing to keep abreast of new technologies and changing landscape.
• Knowledge of Google Analytics and/or other analytics tools.
• Ability to pick up abstract/complex SEO/SEM concepts quickly.
• Fairly advanced technical acumen and digital marketing experience.
• Ability to communicate internally with the digital marketing team and explain the role SEO plays in digital marketing.
• Flexibility to change with department as it continues to grow.
• A degree is not a requirement. The ideal candidate has 1-3 years of SEO and/or paid media experience preferred.

Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

Benefits

• Remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
• Building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey.
• Employee Resource Groups to encourage diverse voices.
• Coffee with Mark sessions – Employees interact with our CEO on important and sometimes difficult issues.
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
• Special guests from time to time to discuss issues that impact our employee population.