[Hiring] SEO/SEM Specialist @i2i Workforce

Role Description

A dynamic Denver-based boutique marketing firm is seeking a talented and adaptive SEO/SEM Specialist.

This contract is responsible for managing all SEO | SEM (Search Engine Optimization | Search Engine Marketing) activities spanning:

• Keyword strategy
• Content strategy
• Link building
• On-page SEO to increase organic search rankings and drive search traffic from mostly Google, with some support for Bing, Yahoo, and other search engines, including GBP.
• Marketing a business/organization using paid advertisements.
• Creating and overseeing paid ads while continually optimizing for performance.
• Creating and administering paid ads on all social media platforms, such as Facebook, Instagram, and LinkedIn, to build an audience and ensure customer engagement.
• Monitoring site metrics, responding to reader comments, and overseeing creative design.

Duties and Responsibilities

• Provide guidance for optimizing copy and landing pages for SEO, including writing Meta Titles and Descriptions.
• Perform ongoing keyword research including the discovery and expansion of keyword opportunities.
• Conduct research and implement content strategies for ongoing SEO success.
• Recommend changes to the website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Execute tests, collect and analyze data and track metrics on an ongoing basis using Google Analytics as the foundation.
• Work with some or all A/B split testing, heat maps, filters, funnels, etc.
• Ad creation and management.
• Use retargeting platforms such as Google Ads to manage ad performance.
• Use SEO Management software, such as SEMRush, Screaming Frog, etc. to gather intel and make recommendations for increased performance.
• General understanding of web, user-generated content tools and social media.
• Responsible for ensuring keywords are part of the content strategy for clients.
• Responsible for social selling on key social media platforms, particularly LinkedIn.
• Collaborate with content, design and video teams to produce content for social channels.
• Assist in maintaining the consistency of brand messaging and voice across all platforms.
• Analyze ongoing key performance indicators and provide recommendations for continual improvement.
• Collaborate and communicate with Team Lead and Team Members in a clear, concise and effective manner, providing technical guidance to content creators and web developers.
• Be in direct communication with client when needed.
• Creativity to ideate with viral potential.
• Always demonstrate the value of work to the customer.
• Complete projects and assignments on schedule, and within budget and effectively manage influences and impacts to schedule and budget.
• Accurately track and post time in project management software within 24 hours of time being worked.

Qualifications

• Bachelor’s degree in Marketing, Business, Journalism, or similar, OR equivalent training and/or experience.
• 4+ years or more of freelance/contractor/agency experience.
• Mid-level: 4 years or more of paid SEO/SEM work.
• Strong level of proficiency in creating SEO strategy and driving traffic/engagement.
• Proven SEM experience managing PPC campaigns and adhering to budgets across relevant platforms such as Google, Yahoo, and Bing.
• Working knowledge of WordPress.
• Excellent communication skills.
• High attention to detail.
• Solid understanding of performance marketing, conversion and online customer acquisition.
• Strong organizational skills and able to handle multiple projects simultaneously and meet deadlines.
• Experience with estimating level of effort to perform project and/or tasks.
• Fluency in Microsoft Office Suite, the Google Suite, Google Tools, and familiarity with all popular browsers.
• Must enjoy working in diverse subject matter.
• Good critical thinking, analytical and problem-solving skills are necessary.
• Ability to work well with others and exercise good judgement.

Preferred Skills

• Google AdWords Certified a plus.
• LinkedIn Sales Navigator experience a plus.
• Strongly prefer Colorado residents, but open to candidates in the Americas in time zones PT to ET.
• We cannot currently consider candidates not authorized to work in the U.S.