[Hiring] SEO & Organic Visibility Strategist @Pages Jaunes Solutions Numériques et Médias Limitée

Role Description

As a SEO Specialist, you will be responsible for building, managing, implementing, and optimizing a portfolio of SEO campaigns. You are accountable for the successful and efficient delivery of the campaign and quality assurance of all campaign deliverables.

• Perform initial audits of client’s websites and current state of optimization
• Develop a realistic plan & objectives for their campaign
• Produce detailed SEO strategies for presentation to the client
• Execute on-site and off-site optimization strategies
• Conduct ongoing keyword and competitor research
• Scope and brief projects accurately; deliver on time and on budget
• Manage communication and expectations with assigned clients
• Develop an understanding of the client's business to ensure campaigns are delivering against identified goals
• Brief the campaign team on the client's business and objectives
• Review and provide QA on all documents being delivered to clients
• Track performance of campaigns using internal tools and Google Analytics to ensure success against stated KPIs
• Work with internal & external partners to ensure campaign objectives are met
• Keep up-to-date with the constantly changing world of search engine optimization through webinars, training, and events

Qualifications

• Bilingualism in French and English is required
• College or University degree in Marketing or equivalent experience
• 2 to 5 years in a similar role with agency experience preferred
• Current knowledge of SEO and search marketing best practices
• Google Analytics Certification
• Ability to analyze analytics data and make data-driven recommendations
• Organizational skills and attention to detail
• Ability to manage multiple tasks and priorities
• Excellent written and oral communication skills
• Team player

Benefits

• Colleagues you’ll love
• A dynamic and collaborative workplace
• Opportunity to contribute to our story

Company Description

For more than 100 years, Yellow Pages has helped Canadian businesses connect with customers. Today, we are a digital marketing leader, with over 76% of our revenue coming from digital solutions.

• Partnerships with Google and Meta
• Provide SMBs with powerful tools to grow their online presence and attract new customers