[Hiring] SEO & Organic Growth Specialist @FE International

Role Description

FE International and LTV SaaS Growth are hiring on behalf of Quetext, one of our portfolio companies, for a SEO & Organic Growth Specialist. Quetext is a trusted AI detection and plagiarism checking platform used by millions of students, educators, and writers. We're looking for someone to lead Quetext's next stage of organic growth.

This is a strategy-and-impact role, not a content-volume role. You'll own SEO end to end and support the wider marketing work that drives growth.

What you’ll own

• Diagnosis in your first 30 days: Break the decline down by page type, query intent, device and algorithm-update date. Tell us which part is technical, which is content quality, which is lost SERP features and which is falling demand. Show your evidence.
• Recovery of the pages that make money: Fix intent match, titles and H1s, depth, internal links and CTA placement for tool pages.
• Content pruning and refreshing: Audit the blog, consolidate, refresh or remove content that dilutes quality signals. Put a decay-monitoring process in place.
• AI search visibility (AEO/GEO): Get Quetext cited in AI Overviews, ChatGPT, Perplexity and Gemini answers for core categories. Track share of voice alongside rankings.
• Technical SEO: Focus on crawl efficiency, indexation, Core Web Vitals, schema, and hygiene for templated and programmatic pages.
• Authority: Run a clean link and digital PR program built on original data, such as AI-writing detection studies and academic integrity research. No link schemes.
• Measurement: Report weekly on non-brand clicks, tool-page traffic, organic signups and organic revenue. Rankings alone don’t count as a result.
• Content ownership: Own the content engine end to end, including the editorial strategy, the calendar, briefs, the writer and freelancer workflow, quality standards, and publishing.
• Cannibalization cleanup: Find pages competing for the same queries and fix them by consolidating, adding redirects or canonicals, re-targeting, and correcting internal links.
• Wider marketing support: Get involved in growth work beyond SEO, such as recruiting and activating affiliates, partner content, and co-marketing.

What success looks like

• By day 30: A written diagnosis and a prioritized recovery plan that leadership signs off on, including a cannibalization map of competing URLs.
• By day 90: Tool-page fixes shipped, top cannibalization conflicts resolved, and a content calendar running with the first pruning and refresh round done.
• By month 6: Non-brand organic clicks and organic signups back on an upward trend.
• By month 12: Organic is Quetext’s most efficient acquisition channel, with a measurable presence in AI answers.

Qualifications

• Have led a documented traffic recovery on a SaaS or tool site after a core or helpful-content update.
• Think in intent and revenue, not volume.
• Work fluently in GSC, Ahrefs or Semrush, GA4, and a crawler (Screaming Frog or Sitebulb).
• Have a point of view on AI Overviews and LLM citations, backed by experiments.
• Can brief writers and developers precisely, and can ship changes yourself in WordPress or a similar CMS.
• Write clearly and push back with data.

Nice to have

• Experience in EdTech, writing tools, or other markets where users are highly price-sensitive.
• Programmatic SEO experience, including knowing when not to use it.
• Comfort using AI tools in your own workflow without publishing low-quality AI content.

Not a fit if

• Your main lever is publishing volume or buying links.
• You haven’t owned outcomes tied to signups or revenue.