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Marketing
SEO Optimization Specialist
@Blueprint
[Hiring] SEO Optimization Specialist @Blueprint
Mar 13, 2025 - Blueprint is hiring a remote SEO Optimization Specialist. đź’¸ Salary: competitive salary and equity. đź“ŤLocation: USA, Canada.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We’re looking for an SEO Optimization Specialist (2-5 years experience) to help us increase organic traffic, optimize content for search, and improve conversion rates from our educational materials.
- You won’t be writing the content—we already have great writers.
- Your job is to make sure that everything we publish ranks well, attracts the right audience, and leads therapists toward trying Blueprint.
- If you love SEO data, technical optimizations, and continuously improving content performance, this role is for you.
What You’ll Do
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SEO & Site Optimization
- Implement SEO best practices across Blueprint’s content, website, and landing pages.
- Optimize meta tags, headers, site structure, and internal linking to improve rankings and search visibility.
- Conduct technical SEO audits to find and fix issues related to indexing, mobile performance, Core Web Vitals, and structured data.
- Work with developers to ensure site speed, mobile-friendliness, and technical health align with SEO best practices.
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SEO Analytics & Performance Tracking
- Track and report on organic traffic growth, keyword rankings, and content engagement metrics.
- Use Google Analytics, Google Search Console, Ahrefs, SEMrush, or other tools to monitor SEO performance and uncover new opportunities.
- Measure conversion rates from organic content to product sign-ups, identifying ways to improve user journeys.
- Regularly analyze click-through rates (CTR), bounce rates, and engagement metrics to refine content strategies.
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Content & Conversion Optimization
- Optimize existing blog posts, educational guides, and landing pages to improve rankings and conversion rates.
- Conduct keyword research to identify gaps and new opportunities for content strategy.
- Help structure calls-to-action (CTAs) and page layouts to better drive product sign-ups from organic content.
- Implement A/B testing on key pages to improve engagement and conversion rates.
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Competitive & Industry Analysis
- Monitor competitor SEO strategies and find opportunities where Blueprint can outperform.
- Stay up-to-date with Google algorithm updates and SEO trends to keep Blueprint ahead of the curve.
- Identify emerging topics and search trends that align with Blueprint’s content strategy.
Requirements
- 2-5 years of experience in SEO, with a focus on technical SEO, analytics, and content optimization.
- Experience optimizing content-heavy sites—especially those that drive conversions.
- Strong knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
- Ability to track and report on organic traffic growth, keyword performance, and conversion impact.
- Familiarity with on-page SEO, technical SEO, and structured data implementation.
- A data-driven mindset—you care about rankings, but also about how SEO leads to real business results.
- Strong collaboration skills—you’ll work closely with writers, designers, and developers to implement SEO best practices.
- Startup mentality—scrappy, proactive, and able to adapt in a fast-moving environment.
Benefits
- Competitive salary and equity
- 100% remote – no office, no commuting
- Health, dental, and vision insurance, with 75% of your premium covered by Blueprint
- Semi-annual team gatherings (in Chicago!)
- Unlimited PTO
- Opportunities to grow with the company and shape our product
- Hardworking, mission-driven, friendly coworkers
Ready to Optimize, Measure, and Scale?
If you love SEO, data, and turning organic traffic into real business growth, we’d love to hear from you. Apply now and help Blueprint become the top search destination for therapists.
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| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
competitive salary and equity
|
Remote
Location
USA, Canada
|
|
Job Type
full-time
|
Posted
Mar 13, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA, Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
