[Hiring] SEO Marketing Manager @Sirva

Role Description

This SEO Manager is responsible for directing and defining the interactive digital strategy for Sirva in the consumer moving channel. The successful candidate is a marketing professional who possesses a strong understanding of interactive marketing and is viewed as an expert in the changing GEO and digital landscape. This is a leadership role within our Consumer Moving department and requires an individual who can manage a dynamic department, set strategic direction, assist with implementation, and can effectively communicate that vision to garner support for their vision.

Essential Functions & Responsibilities

• 60% SEO Management
  • The GEO lead will provide work to ensure GEO best practices within our website, design, content creation, linking, and development projects.
  • Responsible for all lead generation for Sirva, Allied, and North American Van Lines (US, Canada, and Asia Pacific).
  • Performs detailed evaluation of customer needs, capabilities, brand ambitions, and competitive realities to identify unique market opportunities online with AB testing.
  • Oversees a variety of channels including GEO, SEO, web development, social media, GMB listings, and video content (both B2C and B2B).
  • Manages vendors and agencies responsible for GEO, AB Testing, promotions, review management, social, and local search solutions for moving agents in the US and Canada.
  • Conducts page speed audits and provides recommendations with detailed counsel to web developers and IT team.
  • Responsible for financial planning and marketing budget to achieve the highest ROI.
  • Oversees all content used online and in social media, coordinating approvals and branding with the respective brand marketing manager.
  • Drives group strategy on generating, monitoring, and managing online consumer reviews on leading consumer review properties.
  • Responsible for website conversion, traffic growth, and all content/functionality on both Allied.com and NorthAmerican.com, AlliedVanLines.ca, NorthAmericanVanLines.ca, management of AlliedPSA.com, ProMembers.org.
• 30% Define strategy on emerging technologies and programs
  • Stay current on trends in content marketing, SEO, GEO, and industry best practices.
  • Leads team that initiates online projects from concept through launch, providing exceptional communication throughout the process on scope, budgets, prioritization, anticipated ROI, and timelines.
  • Stays abreast of and evaluates emerging technology, providing thought leadership and perspective for adoption of these applications where appropriate for our business.
  • Creates ground-up new web properties for use in lead generation.
  • Performs website integration and implementation; this includes analytics, testing applications, and vendor integration.
• 10% Define new Agent interactive programs and select preferred vendors
  • Evaluates new products, services, and vendors for moving agent use.
  • Leads in best-in-class vendor evaluations and RFP processes for new interactive vendors.
  • Acts as in-house expert for agents interested in investing in interactive channels.

Qualifications

• 4-7 years’ experience in Marketing including 5 years’ experience in digital media for client or agency.
• Experience managing creative and media programs and vendors.
• Successful track record of managing, training, and growing employees.
• Experience driving revenue-based programs.
• Excellent presentation and writing skills.
• Basic CRM and CMS skills.
• Moderate HTML and CSS skills.
• Ability to operate independently within an ambiguous environment and manage projects from inception through launch.
• Ability to operate as a key member of a cross-functional team.
• High competency level in MS Office with specific strengths in Excel and PowerPoint.
• Expert with Google Analytics, Google My Business, Google Tag Manager, Google Insights, Google Trends, Google Search Console.
• Expert understanding of SEO KPIs and reporting/analytical tools like Moz, SEMRUSH, etc.

Benefits

• Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Employer HSA Match, Life & Disability Insurance, Paid Time Off, Volunteer Time Off, ID Theft Protection Plan, and more.
• Benefits are based on employment status and may not be available for temporary or non full-time employees.
• Salary ranges may vary based on location, market conditions, and other factors such as experience and qualifications.
• The final compensation will be determined during the hiring process based on these considerations.
• For positions available outside the United States, salaries will take into account local currency and market conditions, which may differ from the USD salary range.