[Hiring] SEO Manager @Aquent

Role Description

We are seeking a results-driven Content Marketing Manager to lead and elevate our marketing messaging, content strategy, and organic discovery efforts. In this role, you will bridge high-level brand positioning with technical search architecture, translating competitive insights into high-impact campaigns engineered to drive conversions and maximize visibility across modern search engines and AI answer engines (AEO/LLMs).

Serving as the content brand champion for targeted educational programs, you will partner cross-functionally with analytics, media, affiliate, and internal creative teams to ensure messaging is authoritative, discoverable, and performance-driven.

Key Responsibilities

• Strategic Positioning & Planning
  • Translate complex competitive analysis, audience research, and internal analytics into sharp, high-converting value propositions.
  • Develop comprehensive quarterly and annual content roadmaps, defining business cases and milestones to achieve overarching business objectives.
  • Define tactical requirements, build actionable business cases, and participate in agile ceremonies to guide key initiatives from ideation to completion.
• AEO & Technical SEO Leadership
  • Lead cross-functional collaboration with technical, product, and marketing stakeholders to embed AEO/SEO best practices across the enterprise.
  • Prioritize strategic recommendations for website structure, online content hierarchy, taxonomy, and promotional distribution to enhance discoverability.
  • Analyze search/discovery engine result pages (SERPs/AERPs), LLM response behaviors, competitor footprints, and market trends to uncover content gaps and strategic growth opportunities.
• Content Creation & Orchestration
  • Design and oversee multi-channel content initiatives that accelerate organic search visibility and expand AEO presence across large language models (LLMs).
  • Write high-quality, conversion-focused content directly and produce rigorous, detailed creative briefs for internal writers and agency partners.
  • Champion unified brand messaging across external platforms, forums, digital communities, and affiliate networks.
• Analytics, Discovery & Iteration
  • Regularly monitor content health, SERP rankings, LLM citations, and conversion pipelines alongside analytics teams to iteratively refine content playbooks.
  • Research and synthesize quantitative data using Google Search Console, Google Analytics, and specialized SEO/AEO discovery platforms to inform tactical execution.

Qualifications

• 6+ years of professional experience in content marketing, writing, and digital strategy, including 3+ years of enterprise AEO or SEO experience (preferred).
• Deep fluency in emerging Answer Engine Optimization (AEO) frameworks for LLMs (e.g., ChatGPT, Claude, Gemini, Perplexity) paired with established organic search fundamentals.
• Strong working knowledge of technical SEO elements including HTML, CSS, JavaScript, schema markup/structured data, XML sitemaps, canonicals, and redirect mapping.
• Exceptional writing, editing, and storytelling capabilities, with proven dexterity in writing both thought-leadership copy and high-converting performance marketing assets.
• Hands-on experience extracting actionable insights from Google Search Console, analytics suites, and industry AEO/SEO diagnostic tools to guide strategic decision-making.
• Proven ability to oscillate effortlessly between high-level business strategy and hands-on, tactical day-to-day execution.
• Strong communication and project management skills; experienced working within agile ceremonies, operating cadences, and managing cross-functional stakeholder alignments.
• Direct experience in higher education, healthcare/nursing education, or subscription-based service models is a distinct advantage.

Requirements

• Experience in content marketing, writing, and digital strategy.
• Proficiency in AEO and technical SEO.
• Strong editorial and copywriting skills.
• Data-driven mindset with experience in analytics tools.
• Ability to manage projects and collaborate effectively.

Benefits

• Competitive salary range of $42-50 hourly.
• Temporary position with a duration of 6 months +.
• Opportunity to work in a dynamic and collaborative environment.