[Hiring] SEO Manager @Smile Doctors

Role Description

The SEO Manager is responsible for driving organic search growth and improving digital performance across Smile Doctors’ multi-brand, multi-location online ecosystem. This role drives the strategy and leads the execution and optimization of search engine optimization (SEO) initiatives and conversion rate optimization (CRO) efforts to increase visibility, qualified traffic, and patient acquisition across all digital properties.

• Design and lead the enterprise SEO roadmap across hundreds of clinic websites and digital properties
• Develop scalable local SEO strategies to win in competitive, same-zip-code markets
• Align keyword strategy with high-intent, revenue-driving patient acquisition goals
• Partner with Paid Media and CRM to ensure cohesive full-funnel performance
• Own conversion rate performance for organic sessions (bookings, form submissions, calls)
• Identify drop-off points across key patient journeys and prioritize optimization efforts
• Partner with Web, UX, and Engineering teams to implement CRO tests and enhancements
• Develop and manage an organic testing roadmap (e.g., landing pages, treatment pages, local pages)
• Ensure SEO traffic growth translates into measurable booking and revenue increases
• Monitor and optimize Core Web Vitals and UX signals that influence both rankings and conversions
• Manage the SEO agency relationship and evaluate their performance
• Develop agency KPIs and reporting tied to rankings, traffic quality, engagement, and conversion performance; ensuring prioritizations align with revenue impact
• Oversee technical SEO audits and ensure remediation of critical issues
• Partner with Web Operations and Engineering on site architecture, indexation, structured data, and page performance
• Guide CMS optimization across DoctorLogic and other platforms
• Mitigate SEO and conversion risk during launches, migrations, or template changes
• Establish scalable content frameworks that balance brand differentiation with search authority
• Prioritize high-intent treatment and location pages for performance improvement
• Ensure content strategy is aligned to conversion intent and patient journey clarity
• Collaborate with Creative and Content teams to improve messaging clarity, trust signals, and calls-to-action
• Establish standardized SEO and CRO reporting across 200+ properties
• Develop an organic performance scorecard inclusive of traffic growth, keyword rankings, engagement quality, conversion rate, and bookings and revenue contribution
• Translate performance insights into executive-ready business impact summaries
• Lead root-cause analysis and recovery strategies when performance decline

Qualifications

• Strong communication and organizational skills with the ability to engage with various stakeholders and manage multiple priorities
• Ability to connect search performance metrics to revenue outcomes and patient acquisition efficiency
• Ability to lead cross-functional initiatives across Marketing, Web, IT, Creative, and Paid Media teams

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required
• Five (5) years of experience in SEO strategy, organic growth, or digital marketing performance required; healthcare, multi-location, or franchise environments preferred
• Experience working on technical SEO implementations and site architecture improvements required
• Experience managing external SEO agencies required
• Advanced knowledge of SEO strategy, technical SEO, site architecture, and search performance optimization
• Strong proficiency with SEO and analytics platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools
• Strong understanding of conversion rate optimization principles and testing methodologies
• Basic knowledge of multi-location SEO and local search ranking factors

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Company Description

As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience.

With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too.

Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.