[Hiring] SEO/GEO Strategist @Signature Media

Role Description

This is a traditional SEO-first position with real expansion scope into AI search visibility (GEO – generative engine optimization). You'll own organic strategy across a multi-client home services portfolio, starting with the foundation:

• Technical SEO
• Structured data and schema
• Google Business Profile
• Content topical coverage

Before building out the AI-search angle:

• LLM citation strategies
• AI Overviews positioning
• Conversational-query optimization
• Ongoing AI-visibility measurement

This role goes hands-on when it matters:

• Testing new GEO tactics
• Validating a schema approach
• Debugging an AI-visibility shift
• Figuring out what works before it scales

The principle is: go into the weeds once, document the process, automate or delegate it, then move on. We want your strategic thinking applied across every client at scale – not your time stuck writing blog posts or responding to reviews by hand.

The scoreboard is qualified leads that turn into booked jobs from organic and AI search – not rankings, not impressions, not raw traffic. A page that ranks #1 for a vanity keyword and never converts is expensive noise. We track all the way through to closed jobs and we'd love for you to think that way too.

This role has a capability-based path to SEO/GEO Lead or SEO Director – advancement tied to the scope, results, and leadership you prove, not tenure. We'd rather build that from within.

Qualifications

• 3+ years of SEO experience across a multi-client portfolio – agency experience strongly preferred
• Hands-on technical SEO: site audits, schema, internal linking, page speed, migrations
• Google Business Profile and multi-location local SEO experience
• AI tools (Claude, ChatGPT) used daily as part of a real workflow – with judgment to not ship lazy AI output
• Comfort building expertise in AI search – willingness to learn and ship faster than the field is moving
• Plain-language reporting; can defend a recommendation with data

Requirements

• Home services background: roofing, foundation repair, waterproofing, plumbing, pest control, or similar trades
• Hands-on experience with AI-visibility tracking platforms
• Experience adapting SEO work for AI-driven search results
• Content brief writing for AI-assisted production teams
• Digital PR background for SEO authority – HARO/Qwoted, expert positioning, data-driven outreach
• Familiarity with knowledge graphs or entity-relationship modeling for SEO and AI search
• Hands-on workflow automation experience – Make.com, Zapier, n8n, scripting, or comparable. Highly preferred.

Benefits

• $65,000–$78,000 base salary
• Variable compensation tied to the qualified-lead growth of the portfolio you run and the operational excellence of how you run it – structure shared during the interview process
• Health, dental, and vision – HDHP/HSA with employer contribution
• 401(k) with 4% employer match
• $2,000/year for certifications, training, and conferences
• Fully remote with unlimited PTO
• Quarterly in-person team meetups
• Capability-based path to SEO/GEO Lead or SEO Director

How to apply

Hit Apply below. Every submission gets a real look from a real person. Strong fits move to a short async video interview, then a live conversation. We'll be in touch within a few business days – and we appreciate you taking the time.