[Hiring] SEO & Discoverability Analyst @BHG Financial

Role Description

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you.

You are a motivated marketing professional who is passionate about expanding brand visibility across emerging digital platforms and organic discovery channels. You excel at identifying opportunities to grow brand authority and engagement across online communities and have experience distributing content and participating in platform-based conversations that influence discoverability. You are a curious, analytical, and proactive communicator who thrives in a fast-paced environment where you can help ensure the brand is visible wherever customers search for answers and wherever AI platforms source trusted information.

What You'll Do

• Manage and publish website content in Adobe Experience Manager (AEM), including formatting, metadata, internal linking, claims updates, and on-page SEO implementation.
• Support SEO-driven website initiatives including blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements.
• Assist the SEO team in documenting key actions, timelines, and measurable KPI impact.
• Collaborate with SEO team and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization.
• Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities related to BHG and its products.
• Grow product and brand visibility on organic discovery platforms (e.g., Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities).
• Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and other LLM visibility priorities.
• Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC/knowledge-platform presence.
• Track and report AI discoverability metrics, including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites.
• Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to align insights, messaging, and execution to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers.
• Continuously evaluate how BHG and its products are represented across search engines, AI platforms, partner ecosystems, and external discovery/UGC channels.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, business, or a related field.
• 2–5 years of experience in content, research, digital marketing, communications, or a related field (education, writing, or online-based community experience considered).
• Experience working in a Content Management System (CMS) such as Adobe Experience Manager (AEM), WordPress, or similar platforms.
• Familiarity with SEO fundamentals including metadata, internal linking, content structure, search intent, and on-page optimization.
• Familiarity with Semrush and Google Search Console.
• Familiarity with platforms such as Reddit, YouTube, Quora, Medium/Substack, podcast platforms, or similar communities.
• Strong ability to analyze information, identify patterns, and synthesize insights from multiple sources (e.g., online discussions, search results, AI-generated content).
• Excellent written communication skills, with the ability to explain complex topics clearly and engagingly across different formats and audiences.
• Experience working with digital platforms or systems (e.g., CMS, LMS, or similar tools), including organizing and publishing content.
• Familiarity with publishing workflows, page formatting, and basic SEO implementation (metadata, internal linking, page structure).
• Ability to collaborate cross-functionally with multiple marketing and communications teams.
• Nice to have: Experience working in Adobe Analytics.

Requirements

• Travel requirement: Within the first 6 months of employment, all employees will travel to attend the BHG All Oars Experience. Following this event, ongoing travel is minimal—approximately 5% annually—for team on-sites, meetings, and cross-functional collaboration.
• Work Authorization: This role is not eligible for employer-provided immigration sponsorship. To be considered, applicants must already possess valid U.S. work authorization that will not require sponsorship now or in the future.

Benefits

• Medical/Rx/Dental/Vision coverage for employees and their eligible family members.
• Competitive PTO and vacation policies.
• 1 Friday off each month for Wellness Weekends.
• Company 401(k) plan with employer contributions after one year.
• Company-sponsored training and certification opportunities.
• Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses.
• Ongoing volunteer opportunities to give back to the community through our BHG Cares program.