[Hiring] SEO & Content Strategist @Leap Event Technology

Role Description

Leap Event Technology is looking for an experienced SEO & Content Strategist to join our Digital Marketing team. This role combines SEO strategy, technical optimization, content strategy, writing, and performance analysis to grow organic visibility and help audiences discover our brands across traditional and AI-powered search.

The ideal candidate is equal parts strategist, analyst, and storyteller. You understand how people search, how AI is changing discovery, and how to turn audience and performance insights into content that attracts, engages, and converts. You will work across Marketing, Product, Sales, and Design to develop high-quality content, improve search performance, and identify new opportunities for organic growth.

As an SEO & Content Strategist, you will:

• Develop and execute SEO and content strategies aligned with business objectives, customer journeys, and organic growth goals.
• Conduct keyword research, competitive analysis, technical and content audits, and search intent analysis to identify opportunities across traditional and AI-powered search.
• Create, edit, and optimize high-quality content across landing pages, blogs, resource guides, case studies, website copy, email, sales enablement, and product marketing initiatives.
• Optimize website architecture, metadata, internal linking, on-page content, and other technical SEO elements to improve search visibility and user experience.
• Monitor organic traffic, rankings, engagement, conversions, and revenue, translating performance data into actionable recommendations and ongoing optimization opportunities.
• Partner with Product, Design, Sales, Customer Success, Paid Media, and other Marketing team members to integrate SEO and content strategy into campaigns, launches, website initiatives, webinars, and events.
• Stay ahead of changes in search, including Google algorithm updates, AI search experiences, AEO, GEO, LLM discoverability, generative AI, and emerging SEO and content marketing practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent relevant professional experience.
• 3 to 5+ years of experience in SEO, content marketing, digital content strategy, or a related digital marketing discipline.
• Strong knowledge of technical SEO, on-page optimization, keyword research, search intent, competitive analysis, and content strategy.
• Experience using SEO platforms such as SE Ranking, Semrush, Ahrefs, or Moz, as well as technical SEO tools such as Screaming Frog or Sitebulb.
• Experience optimizing for traditional and AI-powered search, including Google AI Overviews, AEO, GEO, and LLM discoverability, and using AI search tracking and optimization tools to measure visibility and performance.
• Experience using GA4, Google Search Console, Looker Studio, and similar analytics tools to measure organic search, content, conversion, and business performance.
• Experience using generative AI tools such as ChatGPT, Gemini, or Claude to support research, content development, analysis, optimization, and marketing workflows.
• Exceptional writing and editing skills with demonstrated experience creating high-quality, search-optimized content across multiple formats and experience working in WordPress or a similar CMS.
• Strong analytical, strategic thinking, communication, collaboration, project management, and problem-solving skills.
• Ability to manage multiple priorities, work independently, and adapt to changing search technologies and business needs.

Benefits

We offer:

• Medical, Dental, Vision, and Voluntary benefits (U.S)
• Generous PTO
• Paid parental leave (following 12 months of continuous employment)
• 401K Match
• $200 event reimbursement
• 360 Learning, a world-class learning and development platform
• Group insurance plan (Canada)
• RRSP match (Canada)
• $200 USD event reimbursement (Canada)
• STM transit coverage 60% (Montréal only)

Office Information

Leap Event Technology is a 100% remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour!

If you don’t live near an office but happen to be visiting nearby, you can work from the office for as long as you need.

Additional Information

Leap Event Technology requires all Event Operations employees and contractors who will be representing the company at a client event to be fully vaccinated at least two weeks prior to attending. Exemptions are determined by the event organizer. Employees are not required to be fully vaccinated to be present at an office facility.

*Leap Event Technology provides equal opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.