Role Description
Stream Companies is looking to hire a driven SEO Content Strategist to develop and execute content strategies that drive traffic and generate leads. The SEO Content Strategistβs responsibilities include:
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Determining which formats best communicate various types of content
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Identifying ways to increase brand awareness
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Conducting keyword research
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Analyzing user engagement metrics to determine whether the content is well-received
Essential Responsibilities:
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Curate monthly content strategies using keyword research and competitive analyses
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Work heavily in Google Analytics 4, measuring and reporting on organic traffic and conversion trends
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Regularly optimize Google Business Profile and local citation listings
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Link-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeating
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Optimize websites on various content management systems using SEO best practices
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Conduct technical audits checking for broken links and usability errors on desktop and mobile sites
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Work with senior marketers to propose solutions and strategies that meet client needs through email, conference calls, and face-to-face meetings
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Work alongside PPC and Social Media teams to develop integrated strategies and solutions for Stream clients
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Create and launch A/B tests to help with user experience through conversion rate optimization (CRO)
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Manage client YouTube channels and optimize individual videos
Qualifications
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Bachelor's degree in marketing, communications, advertising, journalism, or related field
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2-4 years at a Marketing Agency preferred
Requirements
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Strong ability to analyze data from search engines, Google Analytics 4, internal data and make actionable decisions and recommendations
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Excellent written, interpersonal, communication and public speaking/presentation skills
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Advanced skills with Microsoft Office, including Outlook, Word, PowerPoint, and Excel
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Enthusiasm about SEO and the internal drive to continuously learn to keep up with the latest SEO trends
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Strong organizational skills with excellent attention to detail
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Ability to multi-task with solid time management skills