[Hiring] SEO Content Marketer & Writer @Feathery

Role Description

As our SEO Content Marketer, you’ll own the strategy and execution behind Feathery’s organic search presence. You’ll research what our buyers in wealth management and insurance are searching for, build the content that ranks for it, and turn that traffic into pipeline.

This is a hands-on role: you’ll be writing the majority of the content yourself, not just briefing it out. You’ll work closely with our founders, product, and go-to-market teams to translate complex workflows—underwriting submissions, account openings, claims intake—into content that’s credible to a financial services audience and useful enough to rank. You’ll own meaningful parts of the funnel and see the direct impact of your work on traffic and pipeline as we scale.

Qualifications

• 3+ years of experience in SEO and content marketing, ideally for a B2B SaaS, fintech, or financial services audience.
• Strong writing skills to explain technical or regulated subject matter clearly and credibly.
• Understanding of modern SEO end-to-end: keyword and intent research, on-page optimization, content structure, internal linking, and technical fundamentals.
• Comfortable with tools like Ahrefs, Semrush, Google Search Console, and analytics platforms.
• Ability to take a topic from research to published, ranking page without heavy oversight.
• Bonus: Direct experience writing for financial services (wealth management, insurance, lending, or payments).
• Bonus: Familiarity with how SEO is shifting toward AI-driven and answer-based search.
• Bonus: Hands-on experience building and shipping marketing pages in Webflow.

Requirements

• Own Feathery’s SEO content strategy—identifying the topics, keywords, and buyer intents worth ranking for across wealth management and insurance.
• Research, write, and publish high-quality content: pillar pages, solution and use-case pages, comparison content, and blog posts.
• Optimize existing pages and site structure to grow rankings, organic traffic, and conversion.
• Partner with product, design, and go-to-market to ground content in real customer workflows and turn traffic into pipeline.
• Track performance against rankings, traffic, and pipeline goals, and use those results to sharpen strategy over time.
• Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.

Benefits

• Competitive compensation and equity
• Health, dental, and vision coverage
• Unlimited PTO
• Remote in US and Downtown Toronto office location for Canadian applicants
• Office snacks and lunches
• A supportive, low-ego team that values ownership and growth
• Company offsite to connect and recharge